Neoserica lucidifronsNeoserica lucidifrons is a species of beetle of the family Scarabaeidae. It is found in China and Vietnam.DescriptionAdults reach a length of about 6.3–6.4 mm. They have a yellowish-brown to light reddish-brown, oval body, the head sometimes darker with a greenish shimmer. They are mostly dull with dense light hairs, interspersed with dense, long, strong, dark hairs. The underside is densely haired.EtymologyThe species name is derived from Latin lucidus and frons.