Nauvari Pahije
"Nauvari Pahije" is a 2023 Indian Marathi-language song by Sanju Rathod, with music produced by G-Spark. The music video features Sanju Rathod and Ghag. It was released on 2 May 2023, become a hit and also won the "Favorite Song " award at the 14th Maharashtracha Favourite Kon? Awards.
The song become popular, crossed 222 million views on YouTube as well as 165 million streams on YouTube Music.
Composition
The song is composed, sung and written by Sanju Rathod and produced and mixed by his brother G-Spark.
Credits
Credits adapted from YouTube.
- Sanju Rathod – composer, lyricist and singer
- Manish Mahajan – director, screenplay writer, choreographer
- G-Spark – producer, mix
- Jackie Vanjari – master
- Naresh More – choreographer
- Jagdish Bhandge – recording
- Abhinav Nair – additional rhythm
- Suraj Rajput – cinematography, editor
Release
The official music video and audio track was released on 2 May 2023.
Music video
The music video is a production of Bramhastra Records and directed by Manish Mahajan, who also handles the screenplay. Choreography are executed by Naresh More and Manish Mahajan. The song was picturised on Sanju Rathod and Prajakta Ghag.
Reception
In June 2023, the song surpassed 20 million views on YouTube and garnered over 1 million streams on Spotify. It gained traction on Instagram, inspiring over four lakh individuals to create reels. Prior hits like "Bappa Wala Gaana", "Dimple", and "Style Martay" also resonated well with audiences. Rathod's next month release "Gulabi Sadi" was a bigger hit, garnered massive attention on social media platforms, trending in top 55 music videos on YouTube. Bollywood actress Madhuri Dixit recreated the dance steps of the song.