Naru Shinoya
Naru Shinoya is a former Japanese badminton player affiliated with the NTT East team. She is a bronze medalist in mixed doubles at the 2021 World Championships. Shinoya achieved a career-high world ranking of No. 13 in mixed doubles with partner Kyohei Yamashita in December 2022. She retired from professional competition in December 2024 and was appointed as the women's doubles coach for NTT East in April 2025.
Career
2021
Shinoya and Kyohei Yamashita made their Super 750 debut at the Indonesia Masters, losing in the first round. The following week, they debuted at the Super 1000 level at the Indonesia Open, reaching the second round. The pair concluded the season at the 2021 World Championships in Huelva, where they won the mixed doubles bronze medal after a semifinal loss to compatriots Yuta Watanabe and Arisa Higashino.2022–2023
Shinoya and Yamashita's best results on the 2022 World Tour were quarterfinal finishes at the Denmark Open and Australian Open. They concluded the year with a career-high world ranking of No. 13.In 2023, Shinoya helped Japan win a bronze medal at the Sudirman Cup. On the World Tour, she and Yamashita reached the quarterfinals of the All England Open and the semifinals of the German Open and the Canada Open.
2024
In the first half of 2024, Shinoya partnered with Yamashita in mixed doubles, pursuing qualification for the Paris 2024 Olympics. Their best World Tour result was a quarterfinal finish at the Thailand Masters. The pair did not qualify for the Olympics, and their partnership concluded in April 2024 following her retirement from the national team.Remaining with her corporate team, NTT East, Shinoya formed a women's doubles partnership with Nao Yamakita, winning the Malaysia International in September. In December 2024, Shinoya concluded her professional playing career at the All Japan Badminton Championships, where she won the mixed doubles title with Kazuki Shibata and announced her retirement from the sport.
Coaching career
In April 2025, Shinoya was appointed as the women's doubles coach for NTT East, with the objective of developing junior players for the national team. The following month, the NTT East pair of Hinata Suzuki and Nao Yamakita won the women's doubles title at the Japan Ranking Circuit tournament, defeating Arisa Igarashi and Kie Nakanishi in the final. This result led to the pair's selection for the Japan national [badminton team|Japanese national team] on 6 June 2025, effectively fulfilling Shinoya's stated coaching goal.Achievements
World Championships
Mixed doubles| Year | Venue | Partner | Opponent | Score | Result | Ref | ||||||||||||||||||||||||||||
| 2021 | Palacio de los Deportes Carolina Marín, Huelva, Spain |  BWF World Tour (2 runners-up)The BWF World Tour, which was announced on 19 March 2017 and implemented in 2018, is a series of elite badminton tournaments sanctioned by the Badminton World Federation. The BWF World Tour is divided into levels of World Tour Finals, Super 1000, Super 750, Super 500, Super 300, and the BWF Tour Super 100.Women's doubles
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