NBS Television (Uganda)


NBS is Uganda's leading television station owned by Kin Kariisa’s Next Media. Official broadcasts began on Monday, June 16, 2008, and the station is now headquartered at the purpose‑built Next Media Park on Naguru Summit View Road, Kampala.

History

NBS received its license and commenced official broadcasting on Monday, June 16, 2008. It initially operated from UAP Building, Plot 1, Kimathi Avenue in Kampala, specifically in a 2-bedroom apartment, before moving to Media Plaza in Lower Kololo with a single transmitter. It then moved to the former WBS TV site - now Next Media Park - in 2020. Under Kin Kariisa’s leadership, full ownership was secured by 2014. In 2017, NBS became the flagship of the Next Media Group, along with brands such as Sanyuka TV, Salam TV, Next Radio, Nile Post, Next Com, etc.

Programming and coverage

NBS brands itself “Uganda’s Political Command Centre” and is best known for news and current affairs. Flagship programmes include:NBS Amasengejje NBS Live at 9 Frontline Barometer Akasameeme After 5 NBS Youth Voice
Other shows cover business, sports and lifestyle. Its sister channel Sanyuka TV in the past held live rights to the StarTimes Uganda Premier League. In a 2024 survey, NBS led all Ugandan stations with a 44 percent national viewership share. NBS’ extensive live coverage and regional bureaus across Uganda are credited with this market leadership.

Ownership and leadership

Kin Kariisa founded NBS and serves as Group CEO of Next Media. Key executives have included former Deputy Group CEO Joe Kigozi. Under this leadership, NBS has undergone two major rebrands, launched a digital transformation strategy, and established regional bureaus and strategic partnerships for live event broadcasting.

Notable personalities

Campaigns and social impact

NBS and Next Media have led major public‑awareness and CSR initiatives:
  • Tuve Ku Kaveera - anti–plastic bag drive
  • Taasa Obutonde - waste management and recycling
  • Beera Steady - Be Better - financial and digital literacy
  • 15 Million Trees - national reforestation campaign
  • #DisMisFakeNews - misinformation awareness

Influence and recognition

NBS was named “Most Admired Ugandan Media Brand” by Brand Africa in 2023 and is widely regarded as the country’s top political news outlet. Its live coverage of Pope  Francis’s 2015 visit to Uganda set a national benchmark for event broadcasting.