Musement

Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. A service initially focused in Europe and then progressively expanding to the rest of the world, Musement aggregates third-party activities and tickets for users to book online. Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator, GetYourGuide, Berlin-based startup, Klook, Hong Kongbased startup, and Peek.com, a U.S.-based startup. The headquarters are located in Milan.

History

Founded in mid-2013, Musement was an Italian-based start-up that secured funding from 360 Capital Partners, Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016. Musement acquired Triposo in October 2017.
In September 2018, Musement was acquired by TUI Group.
In October 2020, the prior TUI Destination Experiences, which owned Musement, was renamed TUI Musement.