Moshiach flag

The Moshiach flag is a religious flag used by Meshichists, a subsect of the Hasidic Jewish group Chabad Lubavich. The flag was designed in 1994 by Yaakov Ben Ari. According to one source, the yellow background alludes to the sun-light, the blue crown alludes to Moshiach or the Messianic Coronation of Humanity provided by God when humanity has achieved its perfection. Originally, the flag was going to feature a red crown and blue text.

Moshiach flag in every home campaign

Since 2024 a distribution initiative has been in operation in Israel and Brooklyn, with the goal of hanging a moshiach flag on as many homes as possible to raise awareness of the coming of messiah. The campaign distributes subsidized flag packages, including a flag, flag mount, flag unroller, and included installation.

Use in protests

On May 13, 2024, during a pro-Israel protest at UCLA, the CBS News crew covering the event spotted a Moshiach flag in English being waved by a protestor, and was unfamiliar with it. The commentator said "First I’ve seen of this. I’ve never seen this flag before or this logo", "I don’t know if that’s what this group is. We've been trying to get a clear view of what that says", and struggled to pronounce the word "Moshiach".

Variations

Variations of the flag include the Yechi chant written across the top, and the phrase "The Lubavitch Rebbe Shlit"a" There is also a shortened Yechi version, versions in Arabic and English, and a version with the phrase "Also in this home".