Morton Williams


Morton Williams Supermarkets is an American upscale supermarket chain operating seventeen stores in the New York City metropolitan area. It featured ShopRite products as its private-label brand, supplied by ShopRite's parent company, Wakefern Food Corporation.

History

The first location opened in the Bronx in 1952 and originally operated under the independent Associated Supermarkets brand.
In October 2025, it was reported that Wakefern Food Corp. had completed its acquisition of the company.

Locations

Morton Williams operates 15 supermarkets in Manhattan, as well as one in the Bronx and one in Jersey City.
There are also three liquor stores in Manhattan operating under the name Morton Williams Wine & Spirits. These stores are independently owned and operated separate from the chain of supermarkets.