Mom's Spaghetti
Mom's Spaghetti is a restaurant and food brand created by American rapper Eminem. The concept originated from the opening line of his 2002 hit "Lose Yourself" and first appeared as a series of pop-ups before the launch of a permanent location in Detroit, Michigan, in September 2021. The restaurant serves a small menu centered around spaghetti, including plain spaghetti, spaghetti with meatballs, and a spaghetti sandwich.
History
Before a brick-and-mortar location was established, Eminem partnered with the restaurant group Union Joints to launch a series of Mom's Spaghetti pop-ups in 2017 to promote his album Revival. One of them was at The Shelter. In 2018, a Mom's Spaghetti stand was set up at Coachella. Stands were also seen at Firefly Music Festival and Governors Ball Music Festival.Eminem opened the restaurant at 5 PM on September 29, 2021. To promote the restaurant, he aired a 30-second advertisement twice at the 9 AM hour on WXYZ-TV, one of Detroit's main television stations, on the 24th. A telephone number flashed on the bottom of the screen, which, when called, added that there would be a merchandise store on the restaurant's second floor. Eminem personally served the first ten customers himself during the opening.
A temporary Mom's Spaghetti location at 820 S. Spring St. was opened in Los Angeles for Super Bowl LVI, from February 9 to 13. It was a collaboration with the delivery company Postmates, which delivered orders in the LA area. A New York City pop-up, in a collaboration with Shopify, was opened to celebrate the 20th anniversary of 8 Mile. The pop-up also contained recreations of areas from the movie.
During Eminem's collaboration with the online video game Fortnite in late 2023, a Mom's Spaghetti cosmetic item was available. In addition, another Fortnite collaboration added a location inspired by the restaurant, complete with new cosmetic items and a themed weapon. Mom's Spaghetti has continued to appear internationally through temporary pop-ups, including a December 2024 installation in Riyadh, Saudi Arabia, where the brand operated from December 12–14 during the MDLBeast Soundstorm festival and featured exclusive Arabic-language merchandise.
Mom’s Spaghetti serves four varieties of spaghetti. The restaurant also offers spaghetti sandwiches.