The name of Moderna de Pueblo comes from a character created in 2010 in her blog. This character became a viral phenomenon with more than 200,000 followers on Facebook. Her comics are about a twenty-year-old blonde girl who always wears sunglasses and who moves out of town to succeed in the city. There are other characters stereotypical of urban culture, such as women with everyday problems, frustrated young people, interns and hipsters.