Modelling consumers' perceptions of internet service quality by structured equation analysis
Modelling consumers' perceptions of internet service quality by structured equation analysis is a scholarly work, published in 2017 in ''International Journal of Services, Economics and Management''. The main subjects of the publication include marketing, personalization, business, advertising, space, Internet, People's Republic of China, consumer behavior, empirical research, quality, perception, technology acceptance model, service quality, glossary of archaeology, customer relationship management, and business service. The aim of this paper is to propose and empirically verify an e-service quality model based on the B2C market space in the context of China's market.