Mixbook
Mixbook is a photo book brand based in Redwood City, California offering customizable photo books, cards, calendars and home decor.
History
Co-founded in 2006 by Andrew Laffoon and Aryk Grosz, the company was initially created to assist high school groups and students in crafting personal yearbooks. The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. In 2010, Mixbook added calendars and photo cards to its product line.In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.
In 2013 the company launched a streamlined web-based photo book service called Montage. In 2023 the company launched Mixbook Studio, a photo book builder that uses machine learning.
Acquisitions
- WedPics, acquired in 2017.
- Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm
- Citrify
- Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others. The Yobongo team helped develop Mixbook's mobile app, Mosaic.