Miss World Iceland


Miss World Iceland, is a national beauty pageant in Iceland. The winner of this contest represents Iceland at Miss World.

History

The competition has been carried out since 1950; in the first year it was called Miss Reykjavík. Since 1955, the contest has taken place under the current name Miss Iceland. In the past, contest winners gained the right to represent Iceland in Miss Universe, Miss World or Miss International. As of 2009, the winner goes on to compete in Miss World. There are six regional preliminary contests in each of the five rural regions and in the capital Reykjavík. 20 to 24 candidates, three to four from each region, take part in the finals.
Iceland is one of the most successful countries at the Miss World pageant with three victories, a record for a nation with a population of less than half a million people.
In 2018, the organizers abandoned the Ungfrú Ísland brand in order to adopt a new format for Miss World and created Miss World Iceland.
In 2019, former Miss World of 1988, Linda Pétursdóttir, became the license holder for Miss World Iceland and is now in charge of organizing the contest.

2013 applicants

Rafn Rafnsson, the new chief executive of the Miss Iceland contest, "in hopes of diversifying the field of contestants beyond the statuesque blonde with striking blue eyes that has become the Icelandic stereotype", said "There is no Miss Iceland stereotype..." One week later, in response to Rafnsson's statement, 1,300 people applied to become Miss Iceland, including several nontraditional candidates, such as:
In response to the increase of nontraditional applicants, Rafnsson said, "We have to follow the rules set by the international contest." This "means rejecting any applicants younger than 18 or older than 24. In addition to the age limits, contestants must be unmarried, childless and, of course, female." Íris Telma Jonsdóttir, Iceland's 2012 Miss World contestant, "has the unfortunate job of sifting through applications for the coming Miss Iceland contest and the publicity stirred by feminists has even sparked an abnormally high influx of legitimate hopefuls. That means she has a lot more reading to do before selecting the field of 25 women who will actually compete for a chance to move on to Miss World."

Titleholders

2018-present

YearMiss World IcelandMunicipality
2018Erla ÓlafsdóttirReykjavík
2019Kolfinna Mist AustfjörðReykjavík
2021Hugrún Birta EgilsdóttirReykjavík

Miss Iceland for Miss World

2018-present

Ungfrú Ísland 1955-2017