Miss Grand Thailand
Miss Grand Thailand is an annual Thai beauty pageant that began in 2013 to select a representative for Miss Grand International. The pageant has been owned by Nawat Itsaragrisil since its inception and was originally broadcast on Channel 7 from 2013 – 2019. In 2020 it moved to One 31, then only on the social media livestream since 2022.
In the first three editions of the contest, the national entrants were selected by the organization directly. In 2016, the license was distributed to the provincial organizers, and since then the pageant has contestants chosen by the seventy-seven provincial licensees through their regional competitions. Since 2017, all seventy-seven provincial representatives must be determined by provincial contests; the national organizer has not allowed the provincial licensees to appoint their representatives to compete on the national stage, unless with the organization's consent.
The reigning Miss Grand Thailand is Sarunrat Puagpipat of Phuket who was crowned on 29 March 2025 at the MGI Hall, Bravo BKK Mall in Bangkok. She represented the country at the Miss Grand International 2025 pageant held in Thailand on 18 October 2025 and placed as the first runner-up.
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History
Background
Miss Grand Thailand was founded in 2013 by Nawat Itsaragrisil, a television host and producer who produced Miss Thailand World for BEC-Tero for seven years until 2012. Afterwards, Nawat established his own pageant, launching Miss Grand Thailand in 2013 in partnership with Channel 7. Its inaugural edition was global broadcast on Let's Veit VTC9 of Vietnam, Arirang TV of South Korea, the FashionTV, as well as Channel 7 of Thailand, then only Channel 7 for subsequent editions. The pageant has also been streamed via its YouTube channel and Facebook. The winner is the country's representative to Miss Grand International, also launched in 2013.In 2016, Miss Grand Thailand began franchising provincial competitions to organizers, who would produce seventy-seven provincial titleholders to compete at the national pageant. The national costume competition, was also introduced at this time, where each province would create a unique costume for their candidate to compete in, at the main event. The winner is regularly chosen to be worn by the country's representative at international pageants.
In 2020, the pageant ended its partnership with Channel 7 due to internal conflicts with one of the acting board executives and switched to One 31. Under Channel 7, the pageant had the most popular viewership on Thai TV, compared to its rival, Miss Universe Thailand.
The COVID-19 pandemic cancelled the pageant in 2020 and 2021 In mid-2021; the provincial pageants could not be held to elect the representatives for the national contest either, and it was decided to designate the first runner-up of the 2020 edition to represent the country Miss Grand International 2021 competition instead.
Contestants
Selection of contestants
For the first three editions, the national qualifiers were directly selected by the organization through the audition rounds. In 2016 the pageant began franchising the provincial competitions to individual organizers, who hold a preliminary competition to choose their delegate for Miss Grand Thailand. Local pageants are also held in provinces such as Nan and Khon Kaen) to find delegates for the provincial competitions. The provincial winners are titled "Miss Grand ", and are not permitted to participate in any beauty pageants without the organization's consent.In some cases, the licensee has more than one province such as Pattanasak Yong-Rit, who has Pattani, Yala, and Narathiwat
Notable contestants
Amanda Obdam of Phuket, is a Thai – Canadian model who won Miss Grand Phuket 2016. She then represented her province at the Miss Grand Thailand 2016; and reached the top ten. Obdam was elected by the organization to compete at Miss Tourism Metropolitan International 2016 in Cambodia, where she won the title. In 2020, she won Miss Universe Thailand 2020 then represented the country at Miss Universe 2020 in the United States, and reached the top ten. She served as a mental health ambassador for the Thailand Department of Mental Health, until 2021, she was removed for criticising the government. Who had allegedly engaged in police brutality during the 2020–2021 Thai protests against their pro-military government. Obdam then served as ambassador of the non-governmental organization, the Mirror Foundation,Thailand. This focuses on assisting patients with Psychiatric problems who do not have a place to live.Location and date
The following is a list of Miss Grand Thailand pageant edition and information, from its inception in 2013.Main pageant
Ancillary activities
The ancillary activities usually consist of three sub-events: the best in swimsuit competition, darling of the host round, and the national costume parade. These activities are arranged in the preliminary host provinces except the national costume parade which is held at the final competition venue. The winner of each event is announced at the grand final in Bangkok. Some ancillary winners are automatically advanced to the final round at the finals night or even received a job offer from the affiliated company. For example, the winner of the Best Voice Award in 2017 was placed in the top 12, regardless of their accumulation points, the Miss Rising Star winners normally gain an offer as an actress affiliated with Ch 7 or One 31 for three years, and the winner of M Pictures Awards in 2019 also served as an actress under the management of M Pictures Co., Ltd.;Special award winners
! Best in Swimsuit !! Best National Costume !! Best Evening Gown !! Miss Popular Vote!! Miss Rising Star!!Miss Photogenic !! Darling of the Host Province!! Ref.
;Notes
Grand Final
Since the establishment of the pageant, the final coronation is always held in Bangkok, Thailand's capital city. The twenty quarterfinalists will be announced on the stage after the introduction portion. During 2013 – 2018, all quarterfinalists were chosen from the initial pool of delegates through a closed-door interview, swimsuit round, and the preliminary competition, then the judges selected the ten semi-finalists as well as the five finalists based on their performances on the final stage, as usually done in other pageants. However, a newly established competition system was first introduced in 2019, the contestants were classified under four geographical regions namely; northern, northeastern, central, and southern, regardless of the government administrative regions, each group consisted of 17, 20, 22, and 18 provinces, respectively. Five contestants with the highest preliminary accumulation points from each region advance to the top 20 round. The judges then select the top two candidates from each region, based on their swimsuit performance on the stage, to advance to the top 10 finalists while two other candidates of the top 10 are determined via mobile application voting and specially chosen by the organizer, regardless of geographical affiliation.In the semifinalists round of the aforementioned system, the remaining 10 candidates compete in an evening gown and deliver their speeches on assigned topics then the judges select the top five finalists, only one candidate of each group together with the other one which is preferentially selected from the initial pool of Top 10 by the president, advance to the top five round and then compete in the question-and-answer portion, where all entrants are asked the same question about the ongoing situations in the country to determine the winner.
All selection process above is shown in the diagram below.
Titleholders
Traditional placements
;Notes
Supplemental 5th runners-up
Beginning in 2022, the remaining top 10 or 11 finalists were automatically crowned the 5th runners-up.Supplementary Appointee
- Since 2014, the remaining contestants have been given supplementary appointments to the titles.
International competition
Usually, the Miss Grand Thailand finalists are granted the right to participate in various international contests affiliated with the organization. During 2013–2016, their placements had been being announced under the international pageant titles they acquired the right to participate. Nonetheless, after a dispute over franchise fees with the World Beauty Association S.A. of Miss Supranational pageant in 2017, the organization terminated its partnership with such an association, and the national placements have instead been announced as 1st–4th runners-up since then. Back in the inaugural edition, the placement was sequentially announced as Miss Globe Thailand, Miss Intercontinental Thailand, Miss Supranational Thailand, first runner-up, and the winner of Miss Grand Thailand. However, the position for Miss Globe Thailand and the 1st runner-up was respectively replaced by Miss Tourism Thailand and Miss Earth Thailand after the organization purchased the franchises in 2014. Later in 2015, the organizer lost the Miss Earth franchise, the vacant position was announced as the 1st runner-up instead, and the Miss Supranational Thailand title was later promoted to take over this position in 2016.In 2014, Organize IQ Ltd., the organizer of the Miss Earth Thailand competition, filed a copyright infringement lawsuit against the Miss Grand Thailand Ltd. founder for violating the rights for such the contest. The plaintiff claimed the license to select a Thai representative for the Miss Earth from 2013 to 2017. Furthermore, ere the lawsuit action, the Organizer IQ Ltd. requested the defendant to show the evidence approving the license purchasing; however, the aforementioned legitimate demand was refused caused the plaintiff to take legal action against the Miss Grand Thailand Ltd. Originally, the Organizer IQ Co., Ltd. planned to arrange a press conference of the Miss Earth Thailand 2014 pageant on 5 August, and the coronation night was scheduled on 28 September, to elect the candidate for Miss Earth 2014 but unfortunately lost the franchise to Miss Grand Thailand Ltd. who elected Sasi Sintawee, the first runner-up, to participate in the said international pageant.
The resignation of the finalists was observed in 2014, 2015, and 2017 editions;, who has been crowned Miss Supranational Thailand in the 2014 edition, was forced to resign the title due to undisclosed health problems that caused the organization to select Parapadsorn Vorrasirinda, Miss Grand Thailand 2014, to instead compete in ; in which she finished as the first runner-up. However, the reasons for such incidents in 2015 and 2017 were unrevealed.
Oftentimes, the Miss Grand Thailand Ltd. representatives qualified to the finalists round in the international pageants, for instance, three consecutive years as the runner-up at Miss United Continents pageant and obtained four runner-up titles in its sister contest – Miss Grand International, but rarely won the main title. The following are the highlights performance of Miss Grand Thailand titleholders in international pageants since its inception in 2013.
- One — Miss Intercontinental winner: Pataraporn Wang
- One — The Miss Globe winner: Chayathanus Saradatta
- Two — Miss Tourism International winners: Suphatra Kliangprom and Tia Li Taveepanichpan
- One — Miss Aura International winner: Ketwalee Plobdee
- One — Miss Tourism Metropolitan International winner: Amanda Obdam
- One — Miss Southeast Asia Tourism Ambassador winner: Yada Theppanom
- One — Face of Beauty International winner: Peerachada Khunrak
Current Franchises
Color keysMiss Grand International
| Year | Representative's Name | Province | Title | Placement | Special Awards | Ref. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2025 | Sarunrat Pueakpipat |  Phuketcollapsible list|
The Miss GlobeMiss Tourism International
|
Nakhon Phanomcollapsible list|
Sa Kaeocollapsible list|
Kalasincollapsible list|
Nakhon Pathomcollapsible list|
Songkhlacollapsible list|
Ranongcollapsible list|
Prachuap Khiri Khan
Nan