Miss Asia Pageant


ATV Miss Asia Pageant is an annual Hong Kong–based beauty pageant organized and broadcast by Asia Television. Originating in 1985 as a local Hong Kong pageant, the contest went on a hiatus from 2000 through 2003, and was re-branded as an Asian pageant in 2004, with contestants spanning the continent of Asia. The pageant was ceased to exist in 2015 with the shutdown of its organizer, ATV.
In 2018, ATV announced that they are rebooting the pageant, after their transition from a terrestrial broadcast operation to an online media company. The pageant, which will be partnered with South Korean company CJ E&M, was reported by the media as "ATV's biggest investment of the year".

History

1985–2000: Beginnings as local pageant

With the success of the Miss Hong Kong Pageant by rival Hong Kong television station Television Broadcasts Limited, ATV started organizing Miss Asia Pageant in 1985, searching out Hong Kong's representative for Miss Asia Pacific International. The pageant name was a bit of a misnomer back then as Miss Asia Pageant was actually named to match the name of organizer Asia Television Limited, and it was solely intended for local Hong Kong residents to enter.
In 1995, the pageant made history by removing age restrictions for delegates. That year, Aicardi Jiang, at the age of 47 years became the oldest delegate of Miss Asia, placing fifth in the pageant. On the other end of the spectrum, On-Yuen To, was the youngest delegate at the age of 15 years.
In 2000, due to poor ratings and lack of sponsors, ATV announced that the pageant would go on hiatus until further notice.

2000–present: Post-hiatus and rebrands

In 2004, ATV rebooted the pageant and re-branded it as an event for not just Hong Kong, but also for the rest of Asia as contestants from other parts of Asia now participate, finally living up to its namesake as an Asia-wide pageant. However, the pageant is still very Chinese focused, with multiple representatives from Hong Kong, Taiwan and Mainland China, compared to one contestant from each of the rest of the countries.
As of 2011, Miss Asia Chinese Regional Competitions selects Chinese delegates in several regions: Hong Kong, Macau, Mainland China, Taiwan, Canada, and US. Then, the top performers of these competitions come together for the ATV Miss Asia Pageant Greater China Finals, which also acts as the semi-finals of the ATV Miss Asia Pageant, selecting around 10 finalists. These delegates are then joined by national pageant winners from other Asian countries to compete the crown of ATV Miss Asia at the Finals.
In 2011, the pageant name has been modified to ATV Miss Asia Pageant , adding the organizer's name to the title, to distinguish it from other Asia-wide beauty pageants.
Whereas the pageant mirrored Miss Hong Kong Pageant pre-hiatus, the revived version more closely resembled the Miss Chinese International Pageant, which is also organized by rival television station, TVB.
In 2018, ATV rebooted the whole project after the company was transformed into an online media company.
YearWinner1st Runner-up2nd Runner-upMiss Photogenic
2006Judy Tsang 曾敏
2007Jessica Wong 黃礎瑩王爽陳詠虹
2008Belinda Yan 顏子菲Julie Fan 譚麗思Doris Tam 范冰一
2009An Sheng 盛安Marilyn Lin 林雅麗Carol Zuo 左亮An Sheng 盛安
2010Lucy Qi 祁翼Cleone Ye 葉小寒吳皓
2011Jolene Berude 裘琳Janet Lam 林珍娜Josi Gao林珍娜
2012Mary Tan 陳瑪莉Jess McKenzie 謝莤嘉·麥堅斯Joanna Yu
2013Diana Duong 董安娜Angela Liang 梁詩韻Kushi Gupta
2014Sunpreet Dhaliwal 辛珮·達利禾May Tong 唐淑薇Rowena Zhang
2015Tracy Le-NguyeSudupta DasLisa Nguyen
2016Jae Hee MunFei Fei LiDiana Rao
2017Leona LiuMegan SooJennele Giong
2018Julia Yang 楊鈺Lily ParkAngelina Liang
2019Ava KhajehGenevieve Zhou Shayna Ding 丁雪怡
2020Jimin YooTiffany LamSarah Wang
2021Cierra JohnsonKayla KoPatty Chomseng
2022Anna-Marie OndaatjeWing Hu 胡永諭Marion JubelleAnna-Marie Ondaatje