J. Karjalainen is singing about pop culture archetypes, such as "a silvery disco man" and "a lizard man licking his tongue". He also mentions "a New England Leather Man", a vagabond who walked 10–12 miles a day through western Connecticut and eastern New York state in the late 19th century. He has explained that the character "Markku", which is told in the lyrics to be the main character's former name, is an homage to a medical doctor Reima Kampman. His studies of hypnosis and self-suggestion have helped J. Karjalainen in creating his music.