National Viewers' and Listeners' Association
Mediawatch-UK, formerly known as the National Viewers' and Listeners' Association, was an advocacy group in the United Kingdom, which campaigned against the publication and broadcast of media content that it viewed as harmful, blasphemous and offensive, such as sex, violence, and profanity.
History
NVLA was founded in 1965 by Mary Whitehouse to succeed the earlier Clean-Up TV Campaign, which Whitehouse co-founded with her husband Ernest and the Reverend Basil and Norah Buckland early in the previous year. NVLA Vice President was Christian activist and educationalist, Charles Oxley. Whitehouse remained the group's leader until 1994, when she was succeeded by John Beyer. NVLA changed its name to Mediawatch-UK in 2001.Mediawatch-UK monitored traditional broadcast channels, as well as social and digital media, published reports about programme content, and responded to Government and other consultations on broadcasting and digital policy. It argued for greater parliamentary accountability in recognising and tackling the risks inherent in digital platforms. It also highlighted the need for both governments and individual households to be proactive, not just reactive, in monitoring risks online.
The organisation closed down and was dissolved as a company on 7 September 2021 following an application by three directors on 12 June of that year to strike the company off the Register.