Measuring the effects of visual scan codes in advertising
Measuring the effects of visual scan codes in advertising is a scholarly work, published in 2018 in ''International Journal of Internet Marketing and Advertising''. The main subjects of the publication include salience, code, advertising, online advertising, psychology, stimulus, QR code, multimedia, computer science, and recall. Findings suggest that such codes have significant effects on hedonic attitudes towards the ad, perceived vividness and brand recall.