McCoy's (crisp)
McCoy's is a brand of crinkle-cut crisps made in the United Kingdom by KP Snacks. It was first produced in 1985 and is marketed under the slogan "The Real McCoy's – Accept No Imitations", exploiting the Scottish idiom "the real McCoy". McCoy's is the third-biggest brand in the bagged crisps market, with 5 million packets consumed each week and nearly a third of all UK households consuming the product. It was once promoted by United Biscuits "as the only overtly male-targeted crisp brand".
The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak. McCoy’s Jackets, launched in early 2007, are ridge cut potato chips with their skins left on. They come in Chilli Beef, Sour Cream & Chive, and Melted Cheese & Bacon flavours. McCoy's Specials Tortillas are a range of ridged tortilla chips launched in 2006. In early 2012, the Oriental Ribs flavour was renamed BBQ Ribs. In 2019, the Tortillas were relaunched as MUCHOS, and come in Nacho Cheese, Smoked Chilli Chicken and Sour Cream & Onion flavours.
In September 2013, McCoy's unveiled a packaging concept in which the crisp bag is opened along the longer side to allow bigger hands to fit in. The concept was developed by BTL Brands.
On 7 April 2022, it was noted that McCoy's would regularly introduce trends of flavours which would be on the shelf for a limited time.
Flavours
Ridge Cut Classic Flavours- Cheddar & Onion - 47.5G, 70G
- Salt & Malt Vinegar - 47.5G, 70G
- Salted - 47.5G
- Bacon Sizzler - 47.5G
- Chargrilled Chicken - 47.5G
- Flame Grilled Steak - 47.5G, 70G
- Mexican Chilli - 47.5G
- Paprika - 47.5G
- Sizzling King Prawn - 47.5G
- Thai Sweet Chicken - 47.5G
- Curry Sauce
- Salt & Vinegar
- Salted
- Salted
- Salt & Cider Vinegar
- Cheddar & Red Onion
- Beef & Onion
- Crispy Bacon
- BBQ Chicken
- Barbecue Chicken
- Ham & Mustard
- BBQ Ribs
- Lamb Vindaloo
- Chicken Jalfrezi
- Sour Cream & Jalapeño - Jackets range
- Melted Cheese & Bacon Flavour - Jackets range
- Chilli Con Carne Flavour - Jackets range
- Cheddar And Onion with a Jalapeño twist
- Salt & Malt Vinegar with a chilli twist
- Roast Onion
- The Classics 6 pack
- Mighty Meaty 6 pack
- Nicely Spicy 6 pack
- Salted 6 pack
- Salt & Malt Vinegar 6 Pack
- Cheddar & Onion 6 Pack
- Flame Grilled Steak 6 Pack
- Sizzling Prawns 6 Pack
- The Classics 18 pack
- The Classics 5 pack
- Jackets - jacket potato flavours 6 pack
- Thick Cut Classics 5 pack
- Thick Cut Meaty 5 pack
- Cheddar & Red Onion 5 pack
- Hot Chilli 50g
- Nacho Cheese 50g
- Cool Ranch 220g
- Hot Chilli 220g
- Nacho Cheese 220g
- BBQ Chicken 220g