John McCain 2008 presidential campaign


The 2008 presidential campaign of John McCain, the longtime senior U.S. senator from Arizona, was launched with an informal announcement on February 28, 2007, during a live taping of the Late Show with David Letterman, and formally launched at an event on April 25, 2007. His second candidacy for the Presidency of the United States, he had previously run for his party's nomination in the 2000 primaries and was considered as a potential running mate for his party's nominee, then-Governor George W. Bush of Texas. After winning a majority of delegates in the Republican primaries of 2008, on August 29, leading up to the convention, McCain selected Governor Sarah Palin of Alaska as his running mate for Vice President. Five days later, at the 2008 Republican National Convention, McCain was formally selected as the Republican Party presidential nominee in the 2008 presidential election.
McCain began the campaign as the apparent frontrunner among Republicans, with a strategy of appearing as the establishment, inevitable candidate; his campaign website featured an Associated Press article describing him as " political celebrity". He made substantial overtures towards elements of the Republican base that had resisted his 2000 insurgency campaign. However, he soon fell behind in polls and fundraising; by July 2007 his campaign was forced to restructure its size and operations. The tide of Republican sentiment against immigration reform legislation he sponsored also led to the erosion of his lead.
Towards the end of 2007, McCain began a resurgence, which was capped by his January 2008 wins in the New Hampshire, South Carolina, and Florida primaries. This made him the front-runner for the Republican nomination. On Super Tuesday, McCain won both the majority of states and delegates in the Republican primaries, giving him a commanding lead toward the Republican nomination. McCain clinched a majority of the delegates and became the presumptive Republican nominee with wins in several more primaries on March 4. The following day, President George W. Bush endorsed McCain at the White House.
In the general election, facing Democratic nominee, Senator Barack Obama of Illinois, McCain was trailing during most of the season, only gaining a lead in national polls for a period after the Palin announcement and the 2008 Republican National Convention. The dominant issue of the campaign became the 2008 financial crisis. Unable to gain traction against Obama in presidential debates, the final stages of the campaign saw McCain criticizing Obama for being a "redistributionist" and adopting symbols such as Joe the Plumber.
On November 4, 2008, McCain lost to Barack Obama in the general election, receiving 173 votes of the electoral college to Obama's 365 and gaining forty-six percent of the popular vote to Obama's fifty-three percent. Had McCain been elected, he would have been the first president not born in a U.S. state, as he was born in the Panama Canal Zone. McCain would have also been the first president from the state of Arizona, and he would have become the oldest elected president. This would have surpassed Ronald Reagan's age of sixty-nine, whereas Palin would have been the first female vice president, as well as the first vice president from Alaska and outside the mainland United States, and Todd Palin would have also became the first second gentleman of the United States. Notably he also would have been the second alumni of the United States Naval Academy since Jimmy Carter to serve as president. These feats would eventually be accomplished twelve years later by Joe Biden—seventy-eight at the time of his election—and Kamala Harris and her husband, Doug Emhoff, who would become the first female vice president and second gentleman, respectively.
McCain would win two more terms as a senator from Arizona in 2010 and 2016 until his death in 2018.

Leading up to the announcement

McCain's oft-cited strengths as a potential presidential candidate in 2008 included national name recognition, sponsorship of major lobbying and campaign finance reform initiatives and leadership in exposing the Abramoff scandal.
He was well known for his military service and competing in the 2000 presidential campaign, in which he won the New Hampshire primary before eventually losing the nomination to George W. Bush. McCain also impressed many Republicans with his strong support for President Bush's re-election campaign in 2004, and his role in the confirmation of many of Bush's judicial nominees. He also served as chairman of the International Republican Institute, a U.S. government-funded organization involved in supporting political democracy around the world.
A Time magazine poll dated January 2007 showed McCain deadlocked with possible Democratic opponent Senator Hillary Clinton at 46%; in the same poll McCain trailed Democratic senator Barack Obama 41% to 48%. An earlier Time poll indicated that more Americans were familiar with McCain than any of the other frontrunners, including Obama and Republican candidate and former mayor of New York Rudy Giuliani. During the 2006 election cycle, McCain attended 346 events and raised more than $10.5 million on behalf of Republican candidates. He also donated nearly $1.5 million to federal, state and county parties.
In May 2006, McCain gave the commencement address at Jerry Falwell's Liberty University. During his 2000 presidential bid, McCain had called Falwell an "agent of intolerance." With significant coverage during the campaign, McCain said that he would never back down from his earlier statement. His later appearance at Liberty University prompted questions about the McCain–Falwell relationship and a possible presidential run in 2008. McCain backtracked and stated that Falwell is no longer as divisive and the two have discussed their shared values. McCain delivered a similar address at The New School commencement in Madison Square Garden. McCain was booed, and several students and professors turned their backs or waved fliers reading "McCain does not speak for me." McCain's speech mentioned his unwavering support for the Iraq War and focused on hearing opposing viewpoints, listening to each other, and the relevance of opposition in a democracy.

Announcement

McCain informally announced his candidacy on the Wednesday, February 28, 2007, telecast of the Late Show with David Letterman.
He officially announced his candidacy for the presidency of the United States and in turn, his intention to seek the nomination of the Republican Party for the 2008 presidential election, shortly after noon in Prescott Park on the waterfront of Portsmouth, New Hampshire, on Wednesday, April 25, 2007. In his announcement, McCain emphasized that "America should never undertake a war unless we are prepared to do everything necessary to succeed," and he also stated that, "I'm not running for president to be somebody, but to do something; to do the hard but necessary things not the easy and needless things." The audience was somewhat listless. He then visited Saint Anselm College and several other spots around Manchester, New Hampshire, on a cold rainy day, before starting a planned three-day campaign rally in South Carolina, Iowa, Nevada, and Arizona.

Campaign staff and policy team

On July 2, 2008, Steve Schmidt was given "full operational control" of McCain's campaign. Schmidt had managed Arnold Schwarzenegger's 2006 re-election and was a top Dick Cheney aide. Rick Davis had the title of McCain's campaign manager throughout 2008, but his role was reduced when Schmidt was given control.
Davis was previously the campaign's chief executive, and had become campaign manager when John Weaver, McCain's chief aide, and Terry Nelson, his previous campaign manager, resigned on July 11, 2007. Davis was also campaign manager during McCain's 2000 presidential campaign, when Weaver had been McCain's chief campaign strategist. In 2005 and 2006, U.S. intelligence warned McCain's Senate staff about the Senator's involvement with Davis, who was then a lobbyist in business with Paul Manafort, but U.S. intelligence gave no further warnings about Davis's Russian connections when Davis was McCain's national campaign manager from July 2007 to November 2008.
Other top staffers included McCain's former chief of staff Mark Salter and long-time political strategist Charlie Black who worked for Reagan, both Bushes and South Carolina Senator Lindsey Graham. Former Bush advisor Mark McKinnon also worked for the campaign before leaving in May 2008 to avoid working against Barack Obama. Jill Hazelbaker was the campaign's chief spokeswoman. McCain's press secretary was Melissa Shuffield.
Neoconservative pundit Bill Kristol served as a foreign policy advisor. Randy Scheunemann, a board member of the Project for the New American Century, was hired in January 2007 as McCain's foreign-policy aide. He was the top advisor for security and international issues. Douglas Holtz-Eakin was a senior policy adviser, Nicolas Muzin was medical advisor and Nicolle Wallace was senior adviser on message.

Political positions

Campaign developments 2007

Initial stages

By a few weeks prior to making his announcement on Letterman, McCain was already beginning to trail behind former Mayor of New York City Rudy Giuliani in the polls, a situation attributed to his steadfast support for the Iraq War troop surge of 2007.
In March 2007, with considerable press attention and in hopes of reigniting his efforts, McCain brought back the "Straight Talk Express" campaign bus that he had used to much positive effect in his outsider run in 2000. Like many candidates, McCain took to the internet in order to help boost his campaign; appealing to younger audiences by creating Facebook and MySpace pages, along with an account on YouTube.

Claims about Iraq safety

McCain supported the Iraq War troop surge of 2007 proposed by President George W. Bush. On March 28, 2007, McCain said that, "General Petraeus goes out almost every day in an unarmed humvee". On March 29, CNN's John Roberts reported, "I checked with General Petraeus's people overnight and they said he never goes out in anything less than an up-armored humvee." On the same day, McCain also said that, "There are neighborhoods in Baghdad where you and I could walk through those neighborhoods, today... The US is beginning to succeed in Iraq." On the same day, retired U.S. Army General Barry McCaffrey issued a report saying, "... no Iraqi government official, coalition soldier, diplomat, reporter could walk the streets of Baghdad without heavily armed protection".
On April 1, 2007, McCain and other lawmakers visited a Baghdad market and claimed that "things are better and there are encouraging signs". The visit was accompanied by enormous security measures, as McCain himself wore a bullet-proof vest, and was surrounded by more than 100 troops and escorted by attack helicopters. The day after McCain's visit, 21 workers and children from the market were killed in a suicide bombing.