Master (soundtrack)
Master is the soundtrack album composed by Anirudh Ravichander, for the 2021 Indian Tamil-language film of the same name, directed by Lokesh Kanagaraj, and produced by Xavier Britto under his production house XB Film Creators, starring Vijay and Vijay Sethupathi. This film marks Anirudh's first collaboration with Lokesh Kanagaraj and his second collaboration with Vijay after Kaththi and third collaboration with Vijay Sethupathi after Naanum Rowdy Dhaan and Petta. The soundtrack album features eight songs written by Arunraja Kamaraj, Gana Balachandar, Arivu, Vignesh Shivan, Vishnu Edavan and Bjorn Surrao, with three of them were released as singles. The tracks were released digitally through Sony Music India on 15 March 2020. The film also features an extended soundtrack album with two songs "Vaathi Kabaddi" and "Master The Blaster" being released on 13 and 14 January 2021. The soundtrack album has been streamed by 1.5 billion times in music platforms, and was the highest-streamed Tamil album of the year 2020.
Release
The soundtrack album features eight tracks, with lyrics written by Arunraja Kamaraj, Gana Balachandar, Arivu, Vignesh Shivan and Vishnu Edavan. Composers Yuvan Shankar Raja and Santhosh Narayanan, also sung one song for this film, while the latter collaborates with Anirudh for the second time after Remo, and the former's first collaboration with the composer. Out of the eight tracks, three of the songs in the soundtrack album were released as singles. The first single, "Kutti Story" written by Arunraja Kamaraj and sung by Vijay, was released on 14 February 2020. The film's second single, named "Vaathi Coming", sung by Anirudh and Gana Balachandar was released on 10 March 2020. The third single "Vaathi Raid", sung by Arivu was released on 14 March 2020. The film's audio launch event was held on 15 March 2020, at The Leela Palace Hotel in Chennai, with a live telecast on Sun TV. The film's cast and crew and other celebrities, attended the event, and was held with closed doors without fans and press due to the COVID-19 pandemic. The album cover from the soundtrack features a blurred image of Vijay staring an intense look resmbling to that of the film's first look poster.Though the official tracklist consists of 8 songs in total, composer Anirudh Ravichander revealed in the audio launch that, there are 10 tracks in the film with two songs will be released as a part of the extended soundtrack album. As the government allowed permission to resume post-production works of films which were halted due to the COVID-19 pandemic, Anirudh worked on the progress of the film's background score as well for the extended soundtrack. "Vaathi Kabbadi" is the first song to be released in the film's extended soundtrack, which is a remix of the popular theme song "Kabaddi" originally composed by Vidyasagar, from the film Ghilli. After negotitating with Five Star Audio and Ayngaran International, which procured the rights of the original film, Sony Music South released the lyrical video of the song on 13 January 2021. The second song "Master the Blaster" which released on 14 January 2021, is a reggae track written and performed by independent musician Bjorn Surrao, whom Anirudh had collaborated in Velaikkaran.
Reception
Critics
The album received positive reviews upon its release. Behindwoods rated the album 3.25 out of 5, stating "Master is for masses - Anirudh's music is full of mass appeal as can be expected for a Vijay biggie!" Indiaglitz gave 3.75 out of 5 and quoted "The culmination of good composition, lyrics and singers make the album remarkably entertaining and highly listenable." Moviecrow rated the album 3.5 out of 5, stating that "Anirudh easily delivered his best among his recent outings for the mass films with the vibrant soundtrack led by Vaathi Raid." Writing for The Times of India, Jyothi Prabhakar stated "Many masters have come together to make a musical medley, which is what Master audio tracks are all about. It's got actors and composers singing, directors writing lyrics, folk overtones, percussion, many traditional instruments and drummers beating the life out of a variety of drums. Anirudh Ravichander, the film's composer, has tried to do more of the same, and yet built in a few refreshing tunes."Vipin Nair of Music Aloud noted the album as "a joyous ride with the highly engaging set of tracks" and gave 4 out of 5 to the album. Kaushik LM of Sify, praised the songs and picturisation in his review for the film. About "Vaathi Coming" he stated that "the song induces a celebratory mood in theaters. The way this song has been staged and built up is fantastic. Vijay's energy and sharp dance moves are infectious." However, he criticised the placement of the song "Kutty Story", which he believed that it had lessened the impact of the film. Avinash Ramachandran of The New Indian Express stated about the soundtrack of the film in Jukebox 2021, saying "The songs of Anirudh burst with an identity, a soul, and while there were a number of much-loved albums in 2021, we saw that songs were slowly dying, and the albums served as resurgence."
Audience
The album received predominantly positive response from audiences. Upon its initial release on 14 February 2020, the lyrical video of "Kutti Story" song was listed in the third position in the most viewed video worldwide in the video-sharing platform YouTube, with 9 million views within 24 hours. The second song "Vaathi Coming" received phenomenal response, and its lyrical video which released on 10 March, crossed 100 million views on 5 January 2021. Its video song which released in late January 2021, was well received by audiences and crossed 300 million views as of December 2021. The International Football Club used this song for the promotion of the sports club.Writing for The News Minute, Anjana Shekar added the song "Vaathi Coming" in her article about 7 Tamil Songs That Needed in Your Playlist, as a year-ender special. The Times of India, listed the song in the top position in the 5 Chartbuster Tamil Songs of 2020. It further became the top-streamed songs of Spotify, in their Top Tamil Tracks of 2020. Master topped the most streamed Tamil album of JioSaavn in 2020, with three of its songs, were listed in the Top 5 Most Streamed Tamil Songs of 2020, in its music platform.
The song "Master the Blaster" which released as an additional track received phenomenal response upon release, with the lyrical video crossed 10 million views within four days, and also topped the global iTunes charts. The track also became one of the most streamed song in Spotify, along with "Vaathi Coming", a week during its release, while the album also topped the most streamed Indian albums. As per Spotify Wrapped, a viral marketing campaign by Spotify, the soundtrack became the seventh-most streamed soundtrack in India in 2021. The track "Vaathi Coming" also topped the first position, in the Top Tamil Tracks of 2021, for the second consecutive year. It was the most streamed Tamil album of 2021 in Gaana, with the song "Vaathi Coming" also topping the first position as the most streamed Tamil song. The track "Master the Blaster" was the fifth-most streamed Tamil song of Jiosaavn.
Devarsi Ghosh of Scroll.in listed the soundtrack of the film in the Best of 2021 Soundtracks , describing it as "an interesting spin on conventional soundtrack formulae". Writing for the track "Andha Kanna Paathakka", Ghosh stated that "a tribute to the hero played by Vijay, but instead of having the usual anthemic quality, it's a peppy torch song".