MarketFair

MarketFair is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address. With a gross leasable area of, the mall is located along U.S. [Route 1 in New Jersey|U.S. Route 1], between New York City and Philadelphia. About 83,000 cars pass by every day. The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.

History

MarketFair was built in 1987 by JMB/Federated Realty, and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.

Tenants

There are about 38 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap, P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba, that all opened in Fall 2013. There is also a ten-screen AMC Theatres.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.