Mark Trail


Mark Trail is a newspaper comic strip created by the American cartoonist Ed Dodd. Introduced April 15, 1946, the strip centers on environmental and ecological themes. As of 2020, King Features syndicated the strip to "nearly 150 newspapers and digital outlets worldwide."
When Mark Trail began, it was syndicated through the New York Post in 1946 to 45 newspapers. Dodd, working as a national parks guide, had long been interested in environmental issues. The character is loosely based on the life and career of Charles N. Elliott. At the time a U.S. forest ranger, Elliott would go on to edit Outdoor Life magazine from 1956 to 1974. Dodd once said that the physical model for Trail was John Wayt, his former neighbor in north Atlanta.

Characters and story

Mark Trail, the main character, is a photojournalist and outdoor magazine writer whose assignments lead him into danger and adventure. His assignments inevitably lead him to discover environmental misdeeds, most often solved with a crushing right cross.
Trail lives in the fictional Lost Forest National Forest with his St. Bernard, Andy; veterinarian Doc Davis; Doc's daughter, and Trail's girlfriend and eventual wife, Cherry, and their adopted son, Rusty. "Mark reflects a reverence for God's creatures, nature, and the conservation of woods, water and wildlife". His assignments in later story arcs tended to involve more sleuthing than wildlife photojournalism.
  • Mark Trail – Wildlife photographer and writer for Woods and Wildlife Magazine. In his early 30s; honest and upright; his strongest imprecation was famously "What th'?!"
  • Rusty – Introduced in 1981, Rusty Wilson is an orphan and the nephew of an abusive alcoholic named Joe. Rusty bonds with Sassy, one of a litter of Dalmatian puppies, against his animal-hating uncle's wishes. When Joe abandoned Sassy in the woods, Rusty went looking for her and became lost as well, until he was discovered by Mark and Cherry. Mark's intervention saved Rusty's life, and he was taken in as one of their own. Uncle Joe later kidnapped Rusty and phoned Mark with a ransom demand, but the sound of a squeaking weather-gauge heard over the phone revealed his location to Mark and the authorities. Rusty was officially adopted into the Trail family in 1993, when Mark and Cherry married.
  • Andy – Mark's faithful Saint Bernard.
  • Cherry Davis – Longtime girlfriend of Mark until they married in 1993, living with Mark and her father at Lost Forest. She is usually a supporting character, but she has sometimes had her own wildlife adventures.
  • Tom "Doc" Davis – A veterinarian who is Cherry's elderly father.
  • Johnny Malotte – A presumably French-Canadian outdoorsman friend of Mark's since the 1950s, living with his family in the Quetico area of western Ontario.
  • Kelly Welly – Pretty but selfish and foolhardy wildlife photographer whose flirtations with Mark, and her competitiveness with him over both his work and Cherry's affections, land both of them in trouble; a semi-regular character.
  • Bill Ellis – Mark and Kelly's editor at Woods and Wildlife Magazine, appearing intermittently when sending Mark on another assignment.
  • Ranger Rick Rogers – Wildlife ranger, one of Mark's ubiquitous friends and contacts around the country who tend to appear in single adventures

    Cartoonists

In the mid-1940s, Ed Dodd was employed in advertising. Dodd created Mark Trail, which he successfully pitched to a syndicate, and the strip was launched on April 15, 1946, in the New York Post. Artist and naturalist Tom Hill joined Dodd on Mark Trail that year. Hill illustrated the Sunday strip, which was devoted to natural history and wildlife education, until 1978. Hill also took over most of the daily strip art after 1950, freeing Dodd to specialize in the scripting. During the late 1940s, the cartoonist Jack Davis worked one summer inking Mark Trail, which he later parodied in Mad as "Mark Trade."
Dodd and Jack Elrod met when they were with the Boy Scouts; Dodd was a Scout leader and Elrod was a Scout. In 1950, Dodd hired Elrod to work as the strip's background artist and letterer. In addition to Davis and Elrod, Dodd also hired Barbara Chen and secretary Rhett Carmichael. The strip's popularity grew through the mid-1960s, with Mark Trail appearing in nearly 500 newspapers through the North America Syndicate.
Tom Hill's son, Jack Hill, recalled life at Dodd's studio in the Lost Forest outside Atlanta:
Hill died in 1978, and Dodd retired shortly after. Elrod continued the strip, taking over writing and full art duties, and adding new characters. Based on the complaint of a reader in 1983, Elrod had Mark Trail abandon the trademark pipe that had been part of him from the beginning under likewise pipe-smoking Dodd. In 1993, Mark and Cherry finally married.
In 2010, after years of tutoring, Jack Elrod brought on artist James Allen as an assistant. Allen initially began by assisting on the weekly Sunday page, continuing the themes of wildlife education and natural history and also alerting readers to endangered species and notifications of newly discovered species. Soon after, Allen also started assisting on the daily stories as well.
Starting with the strip dated April 11, 2014, Elrod retired as the strip's primary artist, and Allen formally took over the position, though Elrod-drawn Sunday strips continued to appear for two months. Elrod died on February 3, 2016, at the age of 91.
By mutual consent with the syndicate, after Allen had posted a couple of controversial politically themed tweets using the handle "The Real Mark Trail", Allen abruptly left the position as Mark Trail's artist and writer in 2020. The feature was right in the middle of a story arc, which was left unresolved. Beginning July 27, 2020, Mark Trail began rerunning daily strips from the Jack Elrod era. New Allen-penned Sunday strips continued through August 16, 2020, after which point Jack Elrod-era Sunday pages were rerun.
After several months of reruns, Jules Rivera, creator of the webcomic Love, Joolz, took over the strip. Rivera's run began on October 12, 2020. Although Rivera said, "I want to respect the legacy," she also said, "There are going to be jolts galore."

Reception

According to the US Fish and Wildlife Service, "Elrod's comics typically present information promoting public awareness of imperiled species." A notable exception is the strip that ran on March 11, 2007, which depicted the African Elephant not as imperiled, but as a peril itself. Letters appeared in numerous papers taking issue with the strip's contention that, "The two main killers in East Africa are HIV/AIDS and wild animals, particularly elephants." Several papers ran letters to the editor objecting to this assertion.
Jack Hill has criticized the strip for declining in quality since 1978. According to Hill, the earlier versions of the strip featured well-written plot and character development and a detailed art style, whereas later versions were marked by a loss of accuracy and detail and "a free-floating approach to perspective." In addition, time froze: scenes and plots have been recycled from the past. According to King Features, Mark now stays "forever 32". However, these changes, along with the uneven art work and misplaced speech balloons, attracted a new following among fans called "Trailheads".
In some cases, daily strips have recycled art and slightly updated plots from 20- or 30-year-old strips. Updating includes deleting pipes and ashtrays, and rearranging panels. Close-ups of recycled animal art are added to cover extraneous word balloons or to create a new panel to add new dialogue.

Radio

On January 30, 1950, Mutual Broadcasting System launched a radio adaptation, Mark Trail, featuring Matt Crowley in the title role. The 30-minute episodes aired three times weekly, and 174 episodes were produced, running until June 8, 1951. A second radio series, starring Staats Cotsworth, was broadcast on ABC beginning September 18, 1950, with 51 half-hour shows that ran thrice weekly until January, 1952. The series then switched to a 15-minute format, producing 125 episodes that aired weekdays through June 27, 1952. Only a handful of the 15-minute episodes are known to have survived.
The Minneapolis-St. Paul, public radio station KFAI hosted Mark Trail Radio Theatre starting in 1991. Produced by Babs Economon, its 17 adventures aired in 228 weekly installments on Friday evenings through September 2002.
File:Mark Trail NOAA Weather Radio.JPG|thumb|A National Weather Service public service announcement using Mark Trail to promote NOAA Weather Radio.
In 1997, the National Oceanic and Atmospheric Administration began using Mark Trail as its official mascot, making him the voice of the National Weather Service and NOAA Weather Radio.
A television pilot for a "Mark Trail" series was filmed in Australia and Canada in 1969, starring Todd Armstrong as Trail, and Robert Dunlap as Scotty. Produced by Bob Stabler, the pilot also featured Michael Pate, Gordon McDougall, and Susan Lloyd.

Books and magazines

Between 1955 and 1959, Mark Trail's adventures were reprinted in comic books by Fawcett Publications and then Standard/Nedor/Pines. The strip spawned numerous books and coloring books, including:
  • Mark Trail's Book of Animals by Ed Dodd
  • Mark Trail's 2nd Book of Animals: by Ed Dodd
  • Mark Trail's Hunting Tips by Ed Dodd
  • Mark Trail's Cooking Tips by Ed Dodd
  • Mark Trail's Camping Tips by Ed Dodd
  • Mark Trail in the Smokies!: A Naturalist's Look at Great Smoky Mountains National Park and the Southern Appalachians by Ed Dodd
For the United States Fish and Wildlife Service, Elrod wrote and illustrated coloring books which have been distributed to students throughout the U.S. They include: Wetlands Coloring Book, Take Pride in America with Mark Trail: A Coloring Book, and Mark Trail Tells the Story of a Fish in Trouble.
The 1950s magazine, Mark Trail: The Magazine of Adventure for Boys, merged with The American Boy and The Open Road for Boys. The magazine was aimed at boys in the 9-17 age group to guide them in natural history and conservation.