Mad for It


Mad for It is a British game show for children which was produced by Carlton Television broadcast on ITV from 2 September 1998 to 31 March 2000. Series 1 was hosted by former Nickelodeon presenters Mike McClean and Yiolanda Tokkallos. Series 2 was hosted by Mike McClean, Danielle Nicholls, and Nigel Mitchell. There was also a regular character called Pie Boy, played by Alex Verrey, who would go around hitting random people in the studio with flans in a manner like The Phantom Flan Flinger from Tiswas.

Games in the show

Games included were:
  • Stars Up Their Noses: Contestants are given 30 seconds to show their talent. The name of the game is derived from impersonation talent show Stars in Their Eyes. This competition was won at the end of the second series, by the then fifteen-year-old Katie Melua.
  • Box Clever: Contestants answer questions and pick a prize from a box if correct.
  • That's My Pet: Contestants need to guess which is their pet amongst several similar looking animals.
A frequent feature of Mad For It was "gunge", a green slimy goo which was regularly poured onto losing contestants and occasionally on the hosts themselves. Those who lost the games were sent to a "Dungeon of Gunge" - an enclosure directly beneath a large nose, which expelled gunge onto the hapless prisoners. In the last episode, the tables were turned and the pie boy ended up getting shoved in the dungeon.
The most notable contestant on Mad For It was Katie Melua, who appeared on the show when she was fifteen. She won the "Stars Up Their Noses" game after singing "Without You" by Badfinger. If she had lost the challenge, she would have been gunged.
The show was considered a parody of "adult programmes like Blind Date and Stars in their Eyes".

Episode Guide

Series 1

Episode 1 (2 September 1998)

  • Musical guest: Five
;Backchat with the Bedheads
;Stars Up Their Nose - Heat 1
OrderActTalentResult
1Acquiess5-piece male rock band performing the song "Supersonic" by OasisEliminated
2Tom FieldhouseUnicycling and diablo juggling to "Harmonica Man" by BravadoHeat Winner
3Lucy KingsnorthSinging the song "Ain't That Just the Way" by Lutricia McNealEliminated

;How Far Will You Go?
;That's My Pet

Episode 2 (9 September 1998)

;Backchat with the Bedheads
;Smarty Pants
;Stars Up Their Nose - Heat 2
OrderActTalentResult
1Aaron BuckinghamSinging the song "No Matter What" by BoyzoneEliminated
2Bethanie HootonDancing to "C'est la Vie" by B*WitchedEliminated
3Melanie Femi-OlaSinging the song "How Do I Live" by LeAnn RimesHeat Winner

;Make It a Date
  • Prize: A day at the racetrack with Team McLaren
BoyResultGirlResult
DeanNot chosenLucindaNot chosen
DanNot chosenRhianNot chosen
NickNot chosenJoNot chosen
DavidChosenSamChosen
JamesNot chosenSuzanneNot chosen
IanNot chosenCarolineNot chosen

Episode 3 (16 September 1998)

;Backchat with the Bedheads
;Stars Up Their Nose - Heat 3
OrderActTalentResult
1The Spice BoysDancing and miming the song "Wannabe" by Spice GirlsEliminated
2Instant Replay4-piece girl group singing the song "Power of [a Woman (song)|Power of a Woman]" by EternalEliminated
3Stephen and MichaelLine dancing to "Kung Fu Fighting" by Bus Stop and Carl DouglasHeat Winner

;Make It a Date
  • Prize: A day at Zippo's Circus
BoyResultGirlResult
AdamNot chosenLauraNot chosen
BobbyNot chosenDonnaNot chosen
AndyNot chosenMarie AnneNot chosen
JoeNot chosenJennyNot chosen
RyanChosenToriNot chosen
DanielNot chosenCharlotteChosen

;That's My Pet

Episode 4 (23 September 1998)

;Backchat with the Bedheads
;Sad or Bad?
;Stars Up Their Nose - Semi Final 1
OrderActWinner ofTalentResult
1Tom FieldhouseHeat 1Unicycling and diablo juggling to "Harmonica Man" by BravadoSemi Final Winner
2Melanie Femi-OlaHeat 2Singing the song "How Do I Live" by LeAnn RimesEliminated
3Stephen and MichaelHeat 3Line dancing to "C'est la Vie" by B*WitchedEliminated

;How Far Will You Go?

Series 2

Transmissions