ME+EM

ME+EM is a British fashion brand that produces luxury clothing and accessories for women. It operates under a direct-to-consumer business model, retailing through its website and stores across the UK and the United States.

History

ME+EM was founded by Clare Hornby and Emma Howarth in 2007. The brand was initially called Pyjama Room and specialised in luxury loungewear for women.
In 2009 the brand was renamed ME+EM and expanded its offering to include ready-to-wear. Emma Howarth left the business in 2012, while Clare Hornby remained as the brand's CEO. In January 2018, the label opened its first retail store on New Cavendish Street in London, and its first concession in Selfridges in September.
In February 2024, ME+EM opened its first international store on Madison Avenue in New York City, before opening three more locations in the US: SoHo, NYC, East Hampton, NY, and Dallas, TX. 2024 also saw the brand launch its debut swimwear collection, followed by expansion into other product categories, such as footwear and accessories.

Current Operations

The company's head office is based in London, where it also has several store locations, including Chelsea, Belgravia, and a Marylebone flagship. Outside of London, ME+EM also has a store in Edinburgh, Scotland and in 2025, ME+EM opened a location in Manchester, England.