Facing an intense bout of writer's block, novelistMarianWalker seeks advice from her mentor and ex-lover. He gives her some innocent advice: kill off Humkin, the book's protagonist. Marian tries to write the death scene, but this proves complicated: Humkin survives, escapes, and starts to appear outside of the confines of the story.
In 2006 two websites, Lovely By Surprise and The Neverything, were launched as teasers for the film. Each website told a different strand of the film's story through one-minute "webisode" installments over a period of weeks.