Love Tune


Love Tune is the second extended play by South Korean girl group Fifty Fifty and first release since their re-organization as a five-member group. It was released by Attrakt on September 20, 2024 and contains six tracks, including the lead single "SOS" and the pre-release single "Starry Night".

Background and release

In 2023, after the international success of their single "Cupid", the members of Fifty Fifty filed a lawsuit against Attrakt, claiming that the company had failed to provide financial data and had neglected their mental health. In October, one of the members, Keena, dropped her lawsuit and the contracts of the remaining three members were terminated by Attrakt. In August 2024, Attrakt revealed the new members of the group, Chanelle Moon, Yewon, Hanna, and Athena, announcing that the group would release their second extended play in September.
On August 30, the pre-release single "Starry Night" was released by Attrakt along with its music video. Attrakt revealed on September 2 that Fifty Fifty's second extended play Love Tune would be released on September 20, and a promotional schedule was released the following day. The first set of concept photos were released on September 6 and 7. This was followed by the track listing on September 9, then the second round of concept photos and a visual clip between September 10 and 12. The highlight medley was released on September 13, and two music video teasers for "SOS" were released on September 16 and 19. The album was released alongside the music video for "SOS" on September 20.

Composition

The opening track "Push Your Love" is a bright bubblegum pop track that follows in the style of "Cupid". This is followed by "Starry Night" and its English version, which is an airy and floaty tune that sounds like a JYP girl group song. "SOS" and its English version have a laid-back Latin pop vibe with a go-go rhythm and 1970s-style acoustic guitar with lyrics that "paint a cry for help on another sleepless night". The closing track "Gravity" is an "epic EDM rock number" with explosive power and high notes from the members.

Critical reception

Love Tune received generally favourable reviews from music critics. So Seung-geun from IZM gave the EP a score of 4.5 stars out of five, stating that it "has extracted the honest feelings have felt and have wanted to express into beautiful and good music". On the other hand, Gladys Yeo from NME gave the EP a score of 3 stars out of 5, calling it a "consistent and decently performed pop record with a few major faults".

''Love Tune: Rewired''

Love Tune: Rewired is a remix album that contains remixed versions of tracks from the Love Tune EP. In addition to remixes, the album includes re-recorded versions in Japanese, Chinese, and English. It was released digitally on January 24, 2025.