Lotte Group


Lotte Group is a corporate group started by Zainichi Korean businessman Shin Kyuk-ho in South Korea on June 15, 1948, starting with the South Korean Lotte Co., composed of Lotte Holdings and Lotte Corporation. Shin expanded Lotte to his ancestral country, South Korea, with the establishment of Lotte Confectionery in Seoul on April 3, 1967.

Name

The source of the company's name is neither Korean nor Japanese, or even Chinese, but German. Shin Kyuk-ho was impressed with Johann Wolfgang von Goethe's The Sorrows of Young Werther and named his newly founded company Lotte after the character Charlotte in the novel. Lotte's current marketing slogan in Japan is "The sweetheart of your mouth, Lotte".

Operations

Lotte Corporation – is located in Songpa-gu, Seoul and Lotte Holdings Co., Ltd. in Shinjuku, Tokyo. It is controlled by the founder Shin Kyuk-Ho's extended family.

Business

Lotte Group's major businesses are food, retail, chemical, construction, manufacturing, tourism, service, finance, etc.
Lotte also owns professional baseball teams.
''See Lotte Corporation - Controversies.''