Lori Hoxha

Lori Hoxha is an Albanian media executive, entrepreneur and television producer. Since 2022, she has worked in television production and management at Top Channel, where she currently serves as Chief Executive Officer.

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Early life and education

Hoxha was born in Tirana on 19 October 1993. She is the daughter of media entrepreneur Dritan Hoxha and Vjollca Hoxha. She has three siblings: sisters Sara and Redia, and a brother, Itan. Hoxha grew up in a family active in the Albanian broadcasting sector. Hoxha completed her early education in Albania before moving abroad. She attended Regent's University London in the United Kingdom, where she studied international business and global management, graduating in 2020. Her sister, Sara Hoxha, works in television production on Top Channel, and television presenter Ledion Liço is her brother-in-law.

Career

Television production

Hoxha began working in television production in 2018. She has served as an executive producer on several editions of the Albanian reality series Big Brother VIP Albania, including:Big Brother Albania VIP 1 Big Brother Albania VIP 2 Big Brother Albania VIP 3
She has also worked on other Top Channel programmes, including Top Music Awards.

Executive leadership

Hoxha became involved in the network’s management during the late 2010s. In 2022, she succeeded her mother, Vjollca Hoxha, as Chief Executive Officer of Top Media.

Business activities

Outside her work in broadcasting, Hoxha has participated in several business initiatives. She was involved in the rebranding of the coffee company Lori Caffe and later introduced the energy drink Storm. She has also collaborated with the Albanian sportswear brand COHL’S Sportswear, releasing seasonal clothing lines under the label “LH x COHL’S”.

Personal life

In October 2024, Hoxha married Ervis Bajraktari, an Albanian businessman, in a private ceremony in Tirana.