Lorella Zanardo
Lorella Zanardo is an Italian business consultant, film maker, author and women's rights activist. After a career working for Unilever and Arnoldo Mondadori Editore, she released the documentary in 2009. She followed it with a book of the same name and another book entitled Senza chiedere il permesso: Come cambiamo la tv . Zanardo stood as a candidate for The Other Europe in the 2014 European Parliament election.
Career
Lorella Zanardo worked for Unilever and Arnoldo Mondadori Editore, before becoming a financial consultant. After her career in business, Zanardo released the documentary in 2009. The 23 minute long film examined how women were represented as sexualised objects on Italian television and caused an international debate, being translated into English, French, German, Greek, Spanish and Portuguese. The following year, she released a book with the same title about the reception of the documentary and how to change the media. Over the next two years, she presented the course Nuovi occhi per i media to high school students and wrote a book entitled Senza chiedere il permesso: Come cambiamo la tv .In the 2014 European Parliament election, Zanardo stood as a candidate for The Other Europe, an Italian party which supported Alexis Tsipras.