London Design Festival


The London Design Festival is an annual cultural event that takes place throughout London every September. It was founded by Ben Evans and John Sorrell in 2003, and celebrated its 23rd anniversary in 2025.

History and festival overview

The inaugural edition of the London Design Festival took place from 20 to 28 September 2003, during which 90 speakers took part in over 60 events. By 2017 participation had grown significantly, as the audience rose to 420,000, increasing further by 2019 to 600,000 attendees. More than 2,000 design businesses, brands, universities, and other organisations now participate in the LDF each year.
The festival sponsors exhibitions, talks, tours, educational initiatives, product launches, and open studios, as well as curating a programme of "Landmark Projects" and various special commissions from its base at the Victoria and Albert Museum, the Design Museum, and other venues throughout the city – stretching from Kingston upon Thames to the Battersea Power Station to Queen Elizabeth Olympic Park and the Greenwich Peninsula. Alongside London Fashion Week and the Frieze Art Fair, LDF has become an important part of London's autumn cultural events calendar.
The 23rd edition of the London Design Festival took place in September 2025 and the 24th edition is scheduled for 12 to 20 September 2026.

Landmark Projects and special commissions

Working with architects, designers, and engineers together with design businesses, brands and manufacturers, artisans, craftspeople and trade associations, municipal bodies, educational institutions and other community and cultural organisations has resulted in a wide and diverse variety of Landmark Projects and special commissions.
Previous examples have included Sclera by David Adjaye, the In Praise of Shadows exhibition at the V&A curated by ,Timber Wave designed by Amanda Levete's AL_A, Endless Stair by Alex de Rijke, The Smile by Alison Brooks, Camille Walala's inflatable castle behind Liverpool Street Station, MultiPly by the architects, as well as Es Devlin's Google AI enabled poetry reciting lions, Bamboo Ring by Kengo Kuma, Medusa by Tin Drum and Sou Fujimoto, Into Sight and Affinity in Autonomy by Sony Design, Bring London Together by Yinka Ilori, and Sonic Bloom by Yuri Suzuki, Sabine Marcelis's swivelling stone chairs on St Giles Square, and What Nelson Sees by in Trafalgar Square.

Location

Since 2009, the V&A has been the central hub for the London Design Festival, celebrating 14 years of partnership in 2022. It has been called the "true epicentre" of the festival. Museum director Tristram Hunt said the "London Design Festival occupies a vital role in London's thriving design sector, reaffirming London's position as one of the world's leading global design capitals." Referring to LDF’s V&A residency, Ben Evans, the festival's director remarked, "I still have to pinch myself that they let us come and play in their museum".
The festival subdivides London into a number of "design districts" such as Bankside, Brompton, Pimlico Road, Clerkenwell, King's Cross, or the Greenwich Peninsula. These districts function as semi-autonomous entities within the LDF. Other such districts that have taken part in the festival over the years include Mayfair, Shoreditch Design Triangle, Islington, Park Royal, William Morris Design Line,Southwark, Paddington Central, Clerkenwell, West Kensington, Marylebone, Fitzrovia, Dalston to Stokey, and Chelsea.

Global Design Forum

The LDF also features a thought-leadership programme called the "Global Design Forum" which includes talks, keynotes, daily tours, and workshops. The programme takes place in venues within the V&A such as the Exhibition Road Courtyard, Rotunda, Prince Consort Gallery, and the, as well as other locations throughout the city. In 2019, the forum had 50 speakers from 18 countries and 2,800 participants.

Graphic identity and logo

The design consultancy Pentagram has created the LDF graphics since 2007. Each year, this includes a thematic variation of the festival's red LDF logo wordmark as part of its overall graphic identity.

Impact

The festival now comprises over 400 events and exhibitions staged by more than 300 partner organisations across the design spectrum and from around the world. By 2015 the LDF was estimated to contribute nearly £80 million annually to London's economy. According to the Creative Industries Council, by 2019 the LDF "attracted 1.1 million visits with more than one third of them from overseas contributed an estimated £118 million to the London economy", creating almost 3,000 additional full time equivalent jobs.
Over the nearly two and a half decades since its inception, the festival has grown to become a significant gathering for the international architecture and design community know "world-over for its temporary, unfailingly iconic, installations." Post-Brexit, and again post-Pandemic, the LDF was also credited with helping London maintain its position as a global design capital.
In a 2022 interview, Ben Evans recollected, "We consciously founded the London Design Festival to be public-spirited. Over the last 20 years, the Festival has had incredible depth of penetration and success in bringing people together and distilling new ideas."

Awards

Each year a jury of established designers, industry experts, critics and commentators, as well as previous award recipients, choose a new cohort of awardees across the four categories of the London Design Medals. The winners are chosen from a wide range of disciplines and recognised for significant contributions to their respective fields.
The British equivalent of international design prizes like the Compasso d’Oro, iF Product and Red Dot, G-Mark Good Design Award, AIGA medalists|AIGA] medal, National Design Awards, and Pritzker, the London Design Medal is considered a “major award” in the field.
LDF's Ben Evans explains that, "While there is no shortage of design awards, we wanted to do it differently. So we took the Nobel Prize route – there's no shortlist, just a winner. So that means there no losers either."
The prize medals themselves are created each year by jewellery designer Hannah Martin and feature a London bird, the Cockney Sparrow, in flight.

The London Design Medal categories

London Design Medal: The highest accolade bestowed upon an individual who has distinguished themselves within the industry and demonstrated consistent design excellence.Design Innovation Medal: Celebrates entrepreneurship in all its forms, both locally and internationally. It honours an individual for whom design lies at the core of their development and success.Emerging Talent Medal: Recognises an impact made on the design scene within five or so years of graduation.Lifetime Achievement Medal: Honours a significant and fundamental contribution to the design industry throughout a career.

Previous medal winners