List of renamed products
This is a list of renamed or repositioned products.
Renamed products
- In France, Danones yogurt Bio changed to Activia on January 16, 2006, because of EU regulations on organic agriculture.
- 7 Up had used a lot of names over the past. It started off as SEVEN-UP, and then "7up Lithiated Lemon Soda", then finally "7 Up".
- Coco Pops took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999.
- Coon cheese was rebranded Cheer cheese in 2020 by Saputo Inc due to pressure raised by the Black Lives Matter campaign
- Darkie toothpaste was renamed Darlie in 1988. The Chinese name of the brand, "黑人牙膏", was changed to "好來" in 2021.
- The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979.
- Jif cleaning products became Cif in 2000.
- Lilt became 'Fanta Pineapple & Grapefruit' in 2023.
- Marathon became Snickers in 1990
- Nestlé Quik took the European name Nesquik.
- Oil of Ulay became Olay in 1999.
- Opal Fruits became Starburst in 1998.
- "Purple Pill" anti-heartburn medication was Prilosec until 2001, when the patent ran out and the Purple Pill name was switched to Nexium. This is a case of evergreening.
- Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted.