Leveraging Highly Relational Service Performance Through The Participation of Empowered Customer
Leveraging Highly Relational Service Performance Through The Participation of Empowered Customer is a scholarly work, published in 2018 in ''REMark: Revista Brasileira de Marketing''. The main subjects of the publication include empowerment, customer relationship management, marketing, business, strategic thinking, public relations, customer retention, originality, service provider, affect, value, relevance, service dominant logic, and business service. The article discusses that customer empowerment impact on participation follows an inverted-U curve shape.