Venus Optics


Venus Optics is a Chinese manufacturer of photographic lenses, specialized in the design of innovative macro, wide angle, shift and f/0.95 lenses. Headquarters and production are in Hefei, while sales and marketing offices are located in Hong Kong and the USA. They are currently marketing the lenses using the brand 'Laowa'.

Company

Venus Optics was founded in 2013. Founder, managing director and chief developer is Dayong Li who graduated in opto-electronic engineering from the Beijing Institute of Technology.
The company develops and produces innovative
photographic lenses under the brand name Laowa.
Laowa's optics designer, Dayong Li, is believed to be the optics designer of Tamron, the reputable camera lens manufacturer from Japan. He was heavily involved in numerous Tamron's project development including the popular 24-70mm f/2.8 and 70-200mm f/2.8.

Lenses

The first lens was the 60 mm f/2.8 2 x Ultra Macro, a full frame lens with a magnification factor of 2:1 that could also be focused to infinity which is unique. In the same year, Venus Optics released the widest angle macro lens to offer a 1:1 magnification ratio, the 15 mm f/4 Wide Angle Macro. The small focal length allows to include the background details in the photo. Due to physical reasons, the working distance in the macro range is rather short. In the meantime, Venus Optics have released unique lenses mainly in the fields of ultra macro and rectilinear and/or fast ultra wide angle lenses for full frame, APS-C, MFT, and Fujifilm G-Mount.
Besides optics for photography company also produce cine lenses. Traditional and anamorphic.
Focal length Max. apertureImage sensor formatFocal length, full frame equivalent NameYear of introductionUnique feature at date of introduction
4f/2.8MFT8Fisheye MFT2019Smallest focal length for MFT. Ultracompact and thus suited for drone photography.
7.5f/2MFT15MFT C-Dreamer2017Combination of fast lens, ultra wide angle lens, and rectilinear projection for MFT. An ultra light version is available for drone photography.
9f/2.8APS-C13.5Zero-D 2018Combination of fast lens, ultra wide angle lens, and rectilinear projection w/ negligible distortion for APS-C. Ultracompact construction. A MFT version is available.
9t/2.9APS-C13.5Zero-D Cine2020Ultra wide angle cine lens with rectilinear projection and negligible distortion for APS-C.
9f/5.6Full frame9Zero-D 2020Widest angle rectilinear full frame lens with negligible distortion.
10-18f/4.5-5.6Full frame10-18C-Dreamer2018Greatest zoom factor of a full frame wide angle lens.
12f/2.8Full frame12Zero-D 2016Combination of fast lens, ultra wide angle lens, and rectilinear projection w/ negligible distortion for full frame format.
12t/2.9Full frame12Zero-D Cine2020Cine version of the 12 mm f/2.8 Zero-D. Field of view is 122°. Close to being distortion-free. Compact and relatively light for a cine lens. Minimum focusing distance is 7".
15t/2.1Full frame15Zero-D Cine2020Wide angle cine lens with rectilinear projection and negligible distortion.
15f/4Full frame15Wide Angle Macro 2015Widest angle macro lens. Shift function for landscsape format.
15f/4.5Full frame15Zero-D2020World's Widest shift lens for full frame. +/-11mm shift capability.
15f/2Full frame15Zero-D 2017Fastest 15 mm lens for full frame. Rectilinear projection, minimum distortion.
17f/1.8MFT34C-Dreamer2019Very compact and light weight lens and thus also suited for aerial photography. Small minimum focus distance of 5.9″ enables close-up shots.
17f/4Fujifilm GFX13.5Ultra-Wide GFX Zero-D2019Widest angle lens for Fujifilm G-Mount. Rectilinear projection, minimum distortion.
24f/14Full frame252x Macro Probe2018Novel concept. Allows for large distance between photographer and object. Can be immersed in aqueous media.
25f/2.8Full frame252.5-5x Ultra Macro2018Most compact construction in this class with approximately 4 cm working distance.
60f/2.8Full frame602x Ultra Macro2015First 2x macro lens that can be focused at infinity.
65f/2.8APS-C97.52x Ultra Macro APO2020Apochromatic lens. Compact and lightweight APS-C version of the 100 mm 2x Ultra Macro f/2.8. Can also be focused at infinity.
100f/2.8Full frame1002x Ultra Macro APO2019Apochromatic lens. Laowa's second 2x macro lens after the 60 mm f/2.8 that can be focused at infinity. Minimum chromatic aberration.
105f/2 Full frame105Smooth Trans Focus 2016Built in apodization element for creative photography.

Most Laowa lenses are purely manual lenses. There is no communication between the camera body and the lens, hence, no transfer of Exif data, no autofocus function, no lens-based image stabilization, and no automatic aperture control. However, autofocus plays a minor role in macro and wide angle photography. Auto focus bracketing is not possible with manual lenses. The company does not exclude the development of more lenses with electronics in them.

Advertising

Since 2017, Laowa had organised multiple international marketing campaigns bearing its slogan .

Competitions

Laowa has used competition as an advertising vehicle to encourage its users to share their image. The company first started organising Laowa Photo Competition in 2017. Initially focusing on photos from its own lenses, and later it also allow images taken with other brand's lenses. As of 2021, there are other brands collaborate in the and sponsored prize for the event.

Laowa Video Marathon

is an invitation-only program launched by Laowa in 2021. It has gathered 10 videographers and YouTubers, including Motoaki, Jason Morris, Helena Gudkova, Yeyoph and more. The program consists of 10 one-minute long short films. Each video's beginning would match the ending shot from the last video.

Laowagrapher

In early 2021, Laowa interviewed multiple up-and-coming photographers and introduced them as "". It consists group of photographers from all over the world.