Cherri Senders founded Labor 411 and has been its publisher since 2008. The site's directories guide users to providers of items that are union-made, segregated into different categories of goods and services. The purpose of the organization is to support the Buy American movement and raise awareness of what goods or services qualify as American and union-made. Labor 411 produces annual, city-specific directories for Los Angeles, Philadelphia, San Francisco, and Washington D.C. Labor 411 also regularly produces topical "buy union" guides around such events as the Super Bowl, summer recreation, and the holiday shopping season.