LIFT (airline)
LIFT is a South African airline, based in Cape Town. LIFT currently offers domestic routes from a hub at O. R. Tambo International Airport, Johannesburg, using a fleet of Airbus A320 aircraft that are operated by Global Airways.
History
LIFT was established in October 2020 and commenced operations on December 10, 2020. LIFT is a joint venture between former Comair CEO Gidon Novick, former Uber executive Jonathan Ayache, and Global Airways, a South African-based ACMI specialist that operates Airbus A320 & A340 aircraft. Other founder investors include entrepreneurs Rael Levitt and Alon Apteker.The name LIFT was selected after the public were invited to name the airline in a social media campaign. LIFT Airline was selected after being submitted by eight contestants, who agreed to share the main prize of free flights for a year. Their names are inscribed on the body of the first three aircraft in the fleet. The airline's name was revealed on October 29, 2020.