Kween Yasmin


Yasmin Marie M. Asistido, better known as Kween Yasmin, is a Filipino content creator, singer, and internet personality. She gained recognition in 2018 after posting a comic rendition of Ex Battalion’s song "Hayaan Mo Sila" which was shared extensively on Facebook and YouTube. Since then she has appeared on national television programs such as Kapuso Mo, Jessica Soho, I Juander, and Black Rider. Her 2023 impromptu spoken-word piece "Esophagus, Esophagus" became a popular internet meme.

Early life and education

Yasmin Marie Asistido was born and raised in Cavite, Philippines, and grew up with her aunt and older sister in Bacoor. She studied Multimedia Arts in college in Dasmariñas. After experiencing bullying, she decided to leave school and focus on creating online content. Her mother, Mariflor Asistido, died in 2018, an event she later said influenced her determination to continue performing.

Career

Online beginnings

Asistido began posting humorous covers and parodies in 2018. Her parody "Lalaking Manloloko" gained hundreds of thousands of views and helped her build an online following. During the COVID-19 pandemic she hosted live sessions to talk with her followers, whom she calls "Yasminnatics"
In 2021 she went viral after failing to enter her own virtual fan meeting because the Zoom room reached its limit of 100 participants. The incident drew tens of thousands of reactions and was covered by several Philippine media outlets

Television

In 2020 she briefly signed with Viva Artists Agency but later ended the contract, saying she preferred to manage her own project.
She appeared in Kapuso Mo, Jessica Soho, I Juander, and the GMA Network series ''Black Rider.''

Spoken-word and recent activities

In late 2023 Asistido's spontaneous spoken-word performance "Esophagus, Esophagus" on the podcast The Koolpals went viral and was reported on by several Philippine media outlets.
In 2025 she appeared in ABS-CBNs digital series ''EATsotik.''

Public image

Media have described Asistido as the “All-Purpose Kween” for her range of performances. SPOT.ph described her appeal as ‘natural and unfiltered. She has publicly expressed support for the LGBT community. On November 25, 2025, Canva Philippines published "All-Purpose Kween" fonts, such as Kweenmojis, Kween Sans, and a collection of Yasmin’s images for her own graphic. On November 27, Yasmin endorsed partnership with Canva.

Personal life

Asistido lives in Cavite with her relatives. She has spoken about her mother's death and how it continues to motivate her.