Kochava
Kochava is a mobile advertising and data broker company. They specialize in mobile attribution and analytics for connected devices.
The name "Kochava" is derived from the Hebrew word for star.
Lawsuits
In 2022, the US Federal Trade Commission investigated Kochava, for selling consumer's private data. In 2024, the FTC added Collective Data Solutions LLC, a subsidiary of Kochava, as a defendant.In February 2024, a judge ruled the FTC could sue Kochava. The FTC's lawsuit asserted that Kochava specialized in collecting data on individuals' locations as gleaned from mobile device data, then sold that data to various companies.
Some articles noted that the FTC case might have major implications for the industry of data analytics.