Kinder Chocolate

Kinder is a brand of chocolate bar produced by Italian multinational confectionery company Ferrero SpA.

History

In Alba, Italy, in 1968, Michele Ferrero, proposed to market a product that was palatable to children and at the same time reassuring to mothers, thus the slogan "+ milk – cocoa " shown on the package. In 1968, Kinder Chocolate, a milk chocolate with a milky filling, was introduced to the German and Italian markets. The word "Kinder", used as a universal brand, is German for "children". The product gained commercial success, and was later sold in other European countries. The face of a child is depicted on the right side of Kinder Chocolate bar packages to suggest to buyers the idea of a product for children.