Kennett curse


The Kennett curse was the name given to Australian Football League club 's dominance against rival in the period between Hawthorn's upset win against Geelong in the 2008 AFL Grand Final and Hawthorn's win in the 2013 preliminary finals.

Background

Geelong and Hawthorn contested the 2008 AFL Grand Final. Geelong went into the match as the favourites; they were the defending premiers, and had lost only one match for the entire season; however, Hawthorn prevailed by 26 points to claim its 10th premiership. Ahead of the teams' first-round meeting at the start of the 2009 season, then-Hawthorn president Jeff Kennett publicly questioned Geelong's mental drive to defeat Hawthorn.
Additionally, following the upset Grand Final loss, Geelong players made a private pact, which was later made public by Paul Chapman, to never again lose to Hawthorn. Following Kennett's comments, Geelong won the match in Round 1, 2009, and proceeded to defeat Hawthorn in eleven successive matches: a run that included a number of close games and come-from-behind victories that seemed to highlight the existence of the so-called 'curse'. During this 11-game run, Geelong won two Premierships, one in 2009, and another in 2011 which included a 31-point Qualifying Final win over Hawthorn. Kennett's demeaning comments in 2009 came to be seen as the initiating event of a curse on Hawthorn, dubbed by fans and media as the "Kennett curse". Kennett himself said in 2013 that while he was not proud of what he had said, he did not wish he could take it back. The curse ended with Hawthorn finally defeating Geelong by 5 points in the thrilling 2013 First Preliminary Final, after Kennett's reign as Hawthorn president had ended. Hawthorn then went on to win the Grand Final the following week. Ironically, Paul Chapman, the player who first mentioned the Geelong players 'pact' to never lose to Hawthorn, played his last game for Geelong a week before the Hawthorn game, having missed the Preliminary Final due to suspension.

Results

Over the period of the curse, the rivalry between the clubs remained strong. All matches were played at the Melbourne Cricket Ground, drew at least 63,000 spectators, and although Geelong won all eleven matches, most matches were close and/or involved one team coming from a long way behind. Nine of the eleven matches were decided by ten points or less, and five by less than a goal, with two decided by kicks after the final siren: Round 17, 2009, with a behind to Jimmy Bartel; and Round 19, 2012, with a goal to Tom Hawkins. The Cats' 11-match winning streak against the Hawks is the longest by any team following a VFL/AFL Grand Final loss to their opponent.
#Round/YearWinnerScoreWidest MarginWinning MarginVenueAttendance
1Round 1, 200915.21 – 16.7 Geelong by 438Melbourne Cricket Ground69,593
2Round 17, 200915.9 – 14.14 Hawthorn by 281Melbourne Cricket Ground64,803
3Round 2, 201014.16 – 13.13 Hawthorn by 249Melbourne Cricket Ground68,628
4Round 15, 201012.13 – 11.17 Hawthorn by 132Melbourne Cricket Ground69,220
5Round 5, 201117.15 – 15.8 Hawthorn by 2619Melbourne Cricket Ground78,579
6Round 12, 201113.10 – 13.5 Geelong by 205Melbourne Cricket Ground63,476
7Qualifying Final, 201114.14 – 9.13 Geelong by 3731Melbourne Cricket Ground73,400
8Round 2, 201214.8 – 13.12 Hawthorn by 182Melbourne Cricket Ground69,231
9Round 19, 201218.10 – 17.14 Geelong by 512Melbourne Cricket Ground65,287
10Round 1, 201313.15 – 12.14 Hawthorn by 307Melbourne Cricket Ground76,300
11Round 15, 201311.16 – 10.12 Geelong by 3310Melbourne Cricket Ground85,197

Source:
The losing streak ended as follows:
#Round/YearWinnerScoreWidest MarginWinning MarginVenueAttendance
12Preliminary Finals, 201314.18 – 15.7 Geelong by 205Melbourne Cricket Ground85,569

The curse looked to continue, with Geelong leading by 19 points midway through the final quarter, but Hawthorn rallied and kicked three goals and seven behinds to Geelong's solitary point to overrun the Cats by 5 points. Paul Chapman, who earlier had publicised the Geelong players' pact never to lose to Hawthorn, missed the preliminary final due to suspension. He was then traded to Essendon at the end of the season.

Aftermath

The rivalry still produces exciting games and routinely draws crowds of 63,000+ to each game. The following year, Geelong beat the Hawks by 19 points in Round 5 but then were blown out in their Qualifying Final to the Hawks two weeks after losing to the Hawks by 23. Those were the first half of four straight Hawthorn wins through 2015. The Cats did win their most recent finals meeting, a qualifying final, in 2025 by 30 points. During the home-and-away games since 2016, Geelong has had an overall edge, with Geelong's five wins to Hawthorn's three, including the last three wins.

Easter Monday match

The Hawks and Cats have contested an annual match on Easter Monday since 2010.
YearRoundWinnerScoreVenueAttendance
2010Round 2 by 9 points14.16 – 13.13 Melbourne Cricket Ground68,628
2011Round 5 by 9 points17.15 – 15.8 Melbourne Cricket Ground78,579
2012Round 2 by 2 points14.8 – 13.12 Melbourne Cricket Ground69,231
2013Round 1 by 7 points13.15 – 12.14 Melbourne Cricket Ground76,300
2014Round 5 by 19 points15.16 – 12.15 Melbourne Cricket Ground80,222
2015Round 1 by 62 points17.21 – 8.13 Melbourne Cricket Ground73,584
2016Round 1 by 30 points18.8 – 12.14 Melbourne Cricket Ground74,218
2017Round 4 by 86 points20.14 – 6.12 Melbourne Cricket Ground62,360
2018Round 2 by 1 point17.16 – 18.9 Melbourne Cricket Ground73,189
2019Round 5 by 23 points17.11 – 13.12 Melbourne Cricket Ground66,347
2021Round 3 by 5 points10.9 – 9.10 Melbourne Cricket Ground50,030
2022Round 5 by 12 points14.8 – 11.14 Melbourne Cricket Ground48,030
2023Round 4 by 82 points19.13 – 6.9 Melbourne Cricket Ground65,335
2024Round 3 by 36 points17.4 – 10.10 Melbourne Cricket Ground67,020
2025Round 6 by 7 points12.14 – 11.13 Melbourne Cricket Ground88,746