Justin Paul (scholar)

Justin Paul is an Indian-born academic who is the Dean of the School of Business Management and Provost of Management Education at NMIMS. He is also a professor of business administration at the University of Puerto Rico with a 3-year visiting professor assignment with Henley Business School at the University of Reading and editor-in chief of the International Journal of Consumer Studies.

Early life and education

Justin Paul was born in Kerala, India. He received his early education from the Government LP School, St. Joseph's UP School, and Sree Krishna High School Mattathur.
Paul attended the Indian Institute of Technology Bombay, where he received his PhD in 2003. In 2023, he obtained a second PhD in marketing from the University of Brighton. He also holds an honorary doctorate from the University of Engineering & Management, Kolkata.

Paul began his career as a bank officer at Corporation Bank. In 2004, he joined Indian Institute of Management, Indore as an assistant professor and was promoted as Department Chair in 2005.
In 2008, Paul moved to Japan to become an associate professor with Nagoya University of Commerce and Business, where he also served as MBA program director. In 2011, he joined the faculty at the University of Washington. A year later, in 2012, he became an associate professor at the Graduate School of Business, University of Puerto Rico and was promoted to full professor in 2015. He also served as a faculty member of Rollins College for a year during 2018-19.
In 2024, Paul was appointed as Dean of the School of Business Management and Provost of Management Education at NMIMS.

Paul has made contributions to the Masstige Model and measure for brand management, the CPP Model for firm internationalization, the 7-P Framework for international marketing, and the SCOPE Framework.