Juliet Sear
Juliet Grace Sear is an English baker, writer, and television personality. She is the ITV daytime programme This Mornings resident baker and has authored six baking books.
Early life
Sear was born in Rochford near Southend and grew up in Leigh-on-Sea. She went to university in London. She taught herself to bake and practiced after getting her start baking a cake for her son's fourth birthday.Career
In 2008, Sear founded her cake bakery Fancy Nancy on Rectory Road in Leigh-on-Sea. Her products were stocked in Harvey Nichols and Fortnum & Mason. Sear taught at Leith's School of Food and Wine and wrote for publications such as LoveFood. In 2012, Sear published her debut book, The Cake Decorating Bible.Sear featured in the 2013 Cake and Bake Show in Manchester alongside the likes of Paul Hollywood and became a UK ambassador for a range from the American series Cake Boss in 2014. She made cakes for public figures such as Peaches Geldof, Tom Daley, Alan Titchmarsh, and Fearne Cotton. Her second cookbook, Cakeology, was published in 2015. The bakery closed in 2016 when Sear relocated to London.
In 2017, Sear joined ITV's daytime talk show This Morning as its resident baking expert. She also began uploading videos to her YouTube channel and released her third cookbook, Kawaii Cakes. This was followed by her fourth cookbook, Botanical Baking, in 2018. In late 2019, Sear hosted her own 10-part Sunday morning series on ITV, titled Beautiful Baking with Juliet Sear.
By that time, Sear's public figure clientele included Ian McKellen at the Oxford Literary Festival, Louise Roe, Bryan Adams, and Prince Harry. Sear's baking, dinner, snack, and plant-based and vegetarian recipes have appeared in BBC Good Food, Hello!, and SquareMeal. She appeared on the BBC's Good Food Show Winter 2021 and created edible characters for The [Great British Bake-Off] on Channel 4.
In May 2024, it was announced that HarperCollins had acquired the rights to publish Sear's sixth cookbook, Air Fryer Baking Magic, that July. Upon release, the book became a Sunday Times bestseller. That same year, Sear joined the Guild of Food Writers and became an ambassador for the charity Leukaemia UK.