Juicy Juice


Juicy Juice is a brand of juice drinks that targets children and sold in the United States using the slogan "100% Juice."

History

Juicy Juice was introduced by Libby's in 1977. Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.