Judy (girls' magazine)
Judy was a British pre-teen and teen girl's magazine, primarily in comic book form. Judy was extant from 1960 to 1991. From 1991 to 1997 it was combined with another title in Mandy and Judy magazine. Judy was published by DC Thomson.
Publication history
Background
DC Thomson had published its first girls' magazine, Bunty, in 1958. The success of this title led DC Thomson to publish Judy, which was also successful: between them, Bunty and Judy achieved a circulation of over one million. DC Thomson went on to publish other similar titles: Diana, Mandy, Debbie, and Suzy.By 1974, DC Thomson's girls' imprints had fallen off somewhat but remained the market leader. Whether in imitation or not, British girls' magazines of this era typically bore a single female given name as title; besides the DC Thomson titles, other magazines were Tracy, Nikki, Sandie, Diana, Sally, June, Tammy, Lindy, and Penny.
Mergers
As was common in British comics of the period, it was standard practice to merge a comic into another one when it declined in sales. Typically, three stories or strips from the cancelled comic would continue for a while in the surviving comic, and both titles would appear on the cover until the title of the cancelled comic was eventually dropped. Judy was emblematic of this practice. It absorbed Emma in 1979 and Tracy in 1985; as a consequence, the title was known as Judy and Emma from issue #1027 to issue #1049, and Judy and Tracy from issue #1306 to some time before issue #1443.Even though Judy had debuted earlier than Mandy, when the two titles merged in 1991, Mandy was listed first in the new merged publication. Mandy & Judy, also known as M&J, merged with Bunty in 1997.
Content
Judy offered a mix of romance, pathos, school, and girl-next-door stories, thriving well into the era when consumer, fashion, and teen idol fare became popular in girls' magazines. The insouciant Bobby Dazzler was a recurring character.Among the fare offered by Judy was stories of girls confronting adversity and overcoming it — for instance, Nobody Loves Dixie tells of a shunned girl who wins a trophy and rises from her wheelchair to collect it — or succumbing to it — for instance, in the harrowing Nothing Ever Goes Right, the heroine, beset with poverty, orphanhood, and health problems, dies of heart failure while rescuing children from an abandoned house.