JonasCon
JonasCon was the one-time-only fan convention, created to celebrate the 20th anniversary of the American pop rock band Jonas Brothers. Dubbed as the "Ultimate Jonas Brothers Fan Experience", the event took place on March 23, 2025, at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state.
All activities in the event alluded to the Jonas Brothers' career, highlighting memories from both the Jonas family and fans. Amongst them were performances by the Jonas Brothers, the All-American Rejects, Big Time Rush, and Boys Like Girls, along with merchandise, themed drinks and snacks.
During JonasCon, the band announced some upcoming projects, which included their upcoming tour, Jonas20: Greetings from Your Hometown, their seventh studio album, Greetings from Your Hometown, a Disney+ movie, called A Very Jonas Christmas Movie, a live album, as well as the track list and release date for Joe Jonas' sophomore solo studio album, Music for People Who Believe in Love.
Subsequently, the Jonas Brothers announced that JonasCon would be available on the stadium dates of the tour, starting on August 10, at the MetLife Stadium, and ending on September 6, 2025, at the Dodger Stadium. These new dates will feature the convention in the form of pre-show events, free for all the ticket holders.
Background and announcement
Ahead of their performance on the 2025 Dick Clark's New Year's Rockin' Eve special in New York City, the Jonas Brothers started teasing their plans for the new year, which marked the 20th anniversary of the band. During an interview with Ryan Seacrest, the brothers said they were preparing "a ton of announcements", which included a tour and new music. The performance started just after midnight, with the setlist consisting of their 2019 comeback single, "Sucker", "Play My Music", from the Camp Rock soundtrack, and a cover of the Cranberriess song, "Dreams".On February 12, 2025, the Jonas Brothers posted on their social media accounts a video and a letter addressed to their fans, announcing the plans for the band in 2025, which marked the 20th anniversary of the band. At the convention, some of the activities planned were live performances, DJ sets, Q&A panels, fan activations, pop-up surprises, immersive experiences, special guest appearances and many other surprises.
The location for the convention was chosen as a nod to the band's early years, where they would perform at local malls. Attendees who register for JonasCon at the band's website got first access to Jonas Brothers-themed events happening across New York City on March 22 and at the American Dream on the 23rd. The tickets for the Saturday activities were limited and available exclusively to registered attendees, on a "first-come, first-served basis".
On the aforementioned video, the trio tapped into the nostalgia, presenting a compilation in which displays memories from the band over the years, including clips from the Disney Channel Original Movie, Camp Rock, old YouTube videos posted by the band, their star on the walk of fame and other significant moments with the fans throughout their career.
Initially, the announcement letter caused fear among the fans, who reported that, at first glance, the message resembled their break up announcement on October 29, 2013. Fans started posting across social media their reactions to first reading the post, with reactions depicting fear and relief, once they realized the content of the letter. The entertainment website, Collider, remarked that, despite the initial reactions caused by the letter, the announcement sparkled an "incredibly heartfelt sentiment", when the group made it clear that 2025 would be a "year of music" for the band.
Concept and content
The convention is themed around the 20th anniversary of the Jonas Brothers as a band. All activities and performances aim to celebrate the 20 years since the group formation. The event took place at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state, and was chosen as a nod to the band's early days performing at malls.On March 6, 2025, the Jonas Brothers announced they would play two sets at JonasCon. One of the performances featured the original 2007 band, and took place at the Rink, an indoor ice skating rink, at American Dream. The line-up featured American rock band the All-American Rejects, the Jonas' younger brother Frankie Jonas, along with special guest appearance by Jay Shetty and a live "Chicks in the Office" podcast. The convention also featured 21-and-over performances by the Jonas Brothers, Joe Jonas, DNCE, Nick Jonas, the band's former security guard, Big Rob, and Kevin Jonas' brother-in-law, Deleasa, and took place at the American Dream Waterpark.