Jewellery store


A jewellery store is a retail business establishment, that specializes in selling jewellery and watches. Jewellery stores provide many services such as repairs, remodelling, restoring, designing and manufacturing pieces.

Characteristics of jewellery products and the jewellery business

Jewellery pieces are decorative items worn for personal ornamentation, such as brooches, rings, necklaces, earrings, pendants, bracelets and cufflinks. Jewellery may be attached to the body or to clothing. For millennia metals such as gold and silver, often combined with gemstones, have been common materials for jewellery. Other materials, such as glass, shells or wood, may also be used. Jewellery is one of the oldest types of archaeological artefacts: beads 100,000 years old made from Nassarius shells are considered the oldest known jewellery.
Jewellery has been used to denote status. In Ancient Rome only certain ranks could wear rings, and later sumptuary laws determined who could wear which types of jewellery. This was also based on citizens' rank at the time. The jewellery industry in the early 20th century launched a campaign to popularize wedding rings for men, which took hold, and engagement rings for men, which did not; it even manufactured a false history claiming medieval roots for the practice. By the mid-1940s, 85% of weddings in the United States included a ring-exchange ceremony, compared with 15% in the 1920s.
In some religions there are particular rules or traditions concerning jewellery, and in many religions there are prescriptions against excessive display. Islam, for example, regards the wearing of gold by men as haram.
Traditionally jewellery stores were based on jewellery workshops. In modern times, with entire jewellery factories in operation, this is no longer obligatory. There are also online stores. Dropshipping of jewellery: this model directly connects customers with suppliers while preserving the brand’s identity. When customers place an order on a website, suppliers ship the orders using branded packaging and materials, creating a cohesive brand experience without the need to invest in inventory. This model benefits both customers and entrepreneurs.
Nevertheless, exclusive jewellery is still sold through stores. Another form of trade is auctions, where one can purchase jewellery “with a history”, such as family heirlooms and the like. The value of such pieces only increases over time.

The jewellery market

The global jewellery market in 2018 was valued at 278.5 billion US dollars. India remains the world’s largest consumer of gold, with demand for gold rising 11% year-on-year to 760.40 tonnes in 2018. The global jewellery market size in 2023 was estimated at 353.26 billion US dollars and is expected to grow at a compound annual growth rate of 4.7% from 2024 to 2030.