Jeremy Wineberg


Jeremy Wineberg is an American music industry executive and entrepreneur. He is the co-founder of Heard Well, a music label that collaborates with social media influencers to promote emerging artists, and the founder and CEO of Sounds Cool, a music company that focuses on playlists in store music branding and branding technology.

Early life and education

Wineberg was born and grew up in Los Angeles, California. He developed an early interest in music, attending his first concert, a Sinéad O'Connor performance at the Wiltern, at the age of five. He earned an MBA in Music Marketing from the Clive Davis Institute of Recorded Music at New York University.

Career

Wineberg began his work in the music industry by co-founding Invisible DJ Records, an independent label. In 2009, the label collaborated with fashion brand LnA to create the Music Tee, a T-shirt featuring album information and digital download access. Two years later, he launched Opus Label, a music licensing and distribution company that partnered with brands and content creators, including Fred Segal, Perez Hilton, Juicy Couture, and Sony Music Publishing, distributing music collections to a broad digital audience.
In 2015, Wineberg co-founded Heard Well with YouTube creator Connor Franta and talent manager Andrew Graham. The label focused on influencer-curated compilations to help emerging and underrepresented artists. In 2018, Heard Well partnered with Castbox to release Heard Well Now, a podcast series featuring interviews and performances by musicians and online creators.
In 2024, Wineberg launched Sounds Cool, a platform offering a range of curated playlists including ASMR, sleep soundscapes, focus music, lullabies for babies, and collections curated by creators featuring tracks from emerging artists.

Personal life

In early 2025, Wineberg’s home was the only one lost on his block during the Palisades Fire, which burned over 23,000 acres and destroyed more than 2,000 structures in the Pacific Palisades area. Wineberg publicly claimed that the fire had reignited from embers left behind by the Lachman Fire, a smaller blaze that had occurred near Skull Rock Trail on January 1. His assertions initially faced skepticism from officials and the public. However, subsequent analysis of UC San Diego fire camera footage, along with expert input from retired fire investigator Terry Taylor, supported Wineberg’s claims. Investigators noted that the two fires shared the same point of origin, suggesting the earlier fire may not have been fully extinguished. The Bureau of Alcohol, Tobacco, Firearms and Explosives later focused on this possibility as a key factor in the fire’s cause.