Jamjar Investments

JamJar Investments is British venture capital investment fund, headquartered in London. JamJar Investments provides investment to early-stage companies in the consumer technology and FMCG sectors.

Investment Focus

JamJar look to 'love, help & invest in early-stage consumer brands' Their focus on consumer brands is born from the JamJar founders' founding/working at Innocent Drinks.

History

JamJar was founded in 2012 by Richard Reed, Jon Wright, Adam Balon, and Katie Marraché. Reed, Wright, and Balon had previously founded FMCG smoothie brand Innocent Drinks, which was sold to Coca-Cola Company|Coca-Cola] in 2013 for north of $700m.
Previous investments include Runna, Wild,Farewill, Graze, Deliveroo, Tails.com, Babylon Health, Propercorn, Popchips and Simba Sleep.
In May 2017 Katie Marrache was announced Europe's youngest female VC partner. In April 2022, JamJar announced a new £100m fund.