Jack Kent Cooke
Jack Kent Cooke was a Canadian American businessman in broadcasting and professional sports. Starting in sales, Cooke was very successful, eventually becoming a partner in a network of radio stations and newspapers in Canada. After failing at starting a major league baseball team in Toronto and being turned down to own a television station in Toronto, Cooke moved to the United States and built a business empire in broadcasting and professional sports franchises.
Cooke was the owner of the Washington Redskins, the Los Angeles Lakers, the Los Angeles Kings, the Los Angeles Wolves, and the Toronto Maple Leafs. He also developed The Forum in Inglewood, California, and Jack Kent Cooke Stadium, in Landover, Maryland. Under his ownership, the Lakers won the 1972 NBA Finals while the Redskins won Super Bowls in 1982, 1987, and 1991.
Biography
Early life
Born in Hamilton, Ontario, Cooke moved with his family to The Beaches area of Toronto in 1921, where he attended Malvern Collegiate Institute.At age 14, Cooke got a job selling encyclopedias. At the end of his first day, he took home over $20 to his mother, and later claimed, "I think that was the proudest moment of my life." He later became a runner on the floor of the Toronto Stock Exchange. He was selling soap in Northern Ontario for Colgate-Palmolive in 1936 when he met Roy Thomson, who hired Cooke to run radio station CJCS in Stratford, Ontario. The two became partners in 1941, buying radio stations and newspapers in Ontario and Quebec.
Early foray in media and sports ownership
With the financial backing of J. P. Bickell, Cooke purchased CKCL in 1945, changing the call letters to CKEY. He also continued to work with Thomson, and the two acquired the Canadian edition of Liberty magazine in 1948, naming it New Liberty. The following year, Thomson sold his half of the magazine to Cooke.In 1951, Cooke ventured into sports, acquiring the minor league Toronto Maple Leafs baseball club. Upon purchasing the team, Cooke informed the media that the Maple Leafs would be integrated immediately, signing second baseman Charlie White and pitcher-outfielder Leon Day within two weeks of the acquisition. Day, a future Hall of Famer, pitched in 14 games that season and then moved on to other teams. White and Day paved the way for future black Maple Leafs like Sam Jethroe, Elston Howard, Earl Battey, Dave Pope, Humberto Robinson, Connie Johnson, Lou Johnson, Mack Jones, Marshall Bridges, and Reggie Smith – not to mention later generations of black players who starred with Toronto's eventual Major League Baseball franchise, the Blue Jays.
Cooke transformed the games from straight athletic contests into complete entertainment packages, with a long list of special promotions and celebrity appearances. With his focus on entertainment, Cooke was compared to St. Louis Browns owner Bill Veeck. Five months after becoming owner, Cooke presented a 48-page booklet to all the teams in the league, outlining his promotional strategies. He was named minor league executive of the year by The Sporting News in 1952. That same year, Cooke purchased Consolidated Press, publisher of Saturday Night magazine. He made an unsuccessful bid for The Globe and Mail newspaper in 1955.
While owning the Maple Leafs baseball team, Cooke set his sights on bringing a major league club to Toronto. He tried to purchase the St. Louis Browns, Philadelphia Athletics and Detroit Tigers when they came up for sale, and in 1959 he became one of the founding team owners in the Continental League, a proposed third major league for professional baseball. The league disbanded a year later without ever playing a game. Cooke still hoped to get an American League expansion team in Toronto, but the city's lack of a major league venue became an impasse.
On the field, Cooke's Maple Leafs were an International League powerhouse, finishing in first place during the regular season four times, capturing the 1960 Governors' Cup as playoff champions, and leading the circuit in attendance every year between 1952 and 1956. Between 1953 and 1959, Cooke operated the Leafs without a major-league affiliation, buying or trading for the contracts of most of the players on his roster from MLB clubs. Veteran minor-league slugger Rocky Nelson, who won the IL's "Triple Crown" in 1958, rode his two-year Toronto stay to one final big-league opportunity with the Pittsburgh Pirates in 1959, where he became one of the stars of their 1960 world champions. Organizations also loaned players like Howard and Battey to Cooke's Maple Leafs to advance their development.
Cooke sold the Maple Leafs in 1964. Before that, he had watched several team practices and observed Sparky Anderson, noting the player's leadership qualities and ability to teach younger players from all backgrounds. Cooke encouraged Anderson to pursue a career in managing, offering him the post for the Leafs. In 1964, Anderson accepted the offer. Cooke was inducted into the Canadian Baseball Hall of Fame in 1985.
In 1960, Cooke lost a bid to obtain a licence for the first privately owned TV station in Toronto. There had been nine bids in a highly competitive process, and the licence was awarded to a consortium of Aldred-Rogers Broadcasting and the Telegram Corporation, which launched CFTO-TV.
Move to the United States
Within weeks of being turned down for the Toronto TV license, Cooke applied for U.S. citizenship. With the support of U.S. Representative Francis E. Walter, Cooke quickly became a citizen when both houses of Congress and President Dwight D. Eisenhower approved a waiver of the usual five-year waiting period.Originally established about 1899, incorporated in 1929, as Consolidated Press Limited, the company changed hands on October 23, 1952, when Consolidated Press Limited', publishers of Saturday Night and Canadian Home Journal magazines, was bought by Jack Kent Cooke, and in 1958, changed its name to Consolidated Frybrook Industries Limited, and, launched in spring 1959, in New York City, a subsidiary, Strand Records, an American budget label., May 1961 Cooke sold CKEY at the end of 1960 and Consolidated Press in 1961.
At the time, Canada and the U.S. both had laws prohibiting foreign control of radio and TV stations. Cooke had entered the U.S. broadcasting industry in August 1959 by acquiring Pasadena, California radio station KRLA 1110 through his brother, Donald Cooke, a U.S. citizen.
Cooke formed American Cablevision in the 1960s and acquired several cable television companies. He acquired majority ownership of TelePrompTer cable TV, and sold it in the late 1970s for $646 million. In 1979, he acquired the Chrysler Building in New York City, one of the world's most renowned skyscrapers. In 1985, Cooke bought the Los Angeles Daily News for $176 million. A year later, he acquired another cable TV company. He sold the cable systems in 1989.
Sports ownership
Washington Redskins
In 1960, Cooke purchased 25% interest in the Washington Redskins of the National Football League for $300,000. He purchased majority interest in the team from team president Edward Bennett Williams in 1974, replaced him as controlling owner in 1979, and became sole owner in 1985. As owner of the Redskins, the team won three Super Bowls under head coach Joe Gibbs, the franchise's first championships since the 1940s. Cooke oversaw the construction of Jack Kent Cooke Stadium, now known as Northwest Stadium, which opened in Landover, Maryland, following his death in 1997. In his will, he left the team and stadium to his foundation with instructions to sell. Cooke's son and team president John Kent Cooke managed the team before selling it to Daniel Snyder in 1999 for $800 million.Los Angeles Lakers
In September 1965, Cooke purchased the Los Angeles Lakers from Bob Short for $5 million. Under Cooke's ownership the Lakers moved from the Los Angeles Memorial Sports Arena to The Forum and changed their colors from Royal and Light Blue to the current Purple and Gold. Under Cooke's ownership, the Lakers reached seven NBA Finals and won the 1972 NBA championship.Los Angeles Kings
As a Canadian, Cooke particularly enjoyed ice hockey, and he was determined to bring the National Hockey League to Los Angeles. In 1966, the NHL announced it intended to sell six new franchises, and Cooke prepared a bid. The Los Angeles Memorial Coliseum Commission, which operated the Sports Arena, supported a competing bid headed by Los Angeles Rams owner Dan Reeves and advised Cooke that if he won the franchise he would not be allowed to use that facility. In response, Cooke threatened to build a new arena in the Los Angeles suburb of Inglewood. Nearly 30 years later Cooke told the Los Angeles Times sportswriter Steve Springer that he recalled "one official representing the commission laughing at him" when Cooke warned he would build in Inglewood. Cooke won the franchise, and paid $2 million for the new Los Angeles NHL club, which he called the "Kings." Springer: "Cooke went to Inglewood and built the Forum. Good-bye, Lakers. Good-bye, Kings." The Kings played their first game on October 14, 1967—at the Long Beach Arena while construction was being completed at Cooke's new arena.Cooke claimed The Forum would be "the most beautiful arena in the world." It opened December 30, 1967, to rave reviews. Cooke was soon calling it "The Fabulous Forum." However, the Kings struggled both on the ice and at the gate. Cooke had been told that there were more than 300,000 former Canadians living within a three-hour drive of Los Angeles and remarked, "Now I know why they left Canada: They hate hockey!"
In May 1979, Cooke sold the Forum, the Kings, and the Lakers to Jerry Buss for a then-record $67.5 million ; half of the payment was in cash and half was in real estate, with part of Buss's payment including the Chrysler Building.