Italia 1
Italia 1 is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is aimed at both a young adult and adult audience.
Italia 1 was launched on 3 January 1982 and, was originally owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Fininvest, allowing Berlusconi to further strengthen his media holdings.
History
Launch and early years
Launched on 3 January 1982 by print media editor Edilio Rusconi, Italia 1 was born from the idea of a network supported by twenty regional broadcasting stations, some owned by Rusconi himself and others simply affiliated to broadcast throughout Italian territory on the 'ploy' of interconnection. The lead broadcasting station is Milan-based Antenna Nord, but Rome's Quinta Rete also played an important role. Lillo Tombolini was the executive director, and the channel's presenter was a young Gabriella Golia, who was already the face of Antenna Nord.During its early years, Rusconi's growing national channel started its programming at noon, with a segment dedicated to children's programming, during which various animated shows were broadcast, as well as successful original television series such as Star Trek. In the early afternoon, air-time was then given to region-specific broadcasts, and later on, more television series and a mid-afternoon children's programming block called Bim Bum Bam, which offered numerous cartoons and animated series over the years, mostly American imports, such as The Smurfs, Snorks, Count Duckula, Police Academy, Iznogoud, Inspector Gadget, Batman: The Animated Series, Spiff and Hercules, and Alvin and the Chipmunks among others.
In the late afternoon hours, the channel again broadcasts from local stations, alongside airing an episode of a television series the following hour to Berlusconi, who merged it with "Rete 10", also owned by Berlusconi, to found the new Italia 1, which, according to the Fininvest company, is geared towards a young audience.
Audience
Share 24h* Italia 1
Below, average monthly listening data in the total day received by the issuer.| January | February | March | April | May | June | July | August | September | October | November | December | Average | |
| 2008 | 10.83% | ||||||||||||
| 2009 | 9.85% | 9.63% | - | 10.51% | 10.56% | 12.09% | 11.66% | 11.15% | 10.68% | 10.23% | 9.71% | 9.39% | 10.50% |
| 2010 | 9.00% | 8.67% | 9.09% | 9.35% | 9.71% | 9.49% | 9.85% | 9.39% | 9.22% | 8.97% | 8.97% | 8.62% | 9.19% |
| 2011 | 8.25% | 7.92% | 8.24% | 8.31% | 8.37% | 8.89% | 9.01% | 8.57% | 8.20% | 3.70% | 8.58% | ||
| 2012 | 7.85% | 7.54% | 7.64% | 7.89% | 7.81% | 7.62% | 7.44% | 6.84% | 7.20% | 6.98% | 6.62% | 6.46% | 7.33% |
| 2013 | 6.47% | 6.43% | 6.58% | 6.34% | 6.59% | 6.75% | 6.69% | 6.45% | 6.63% | 6.43% | 6.49% | 6.54% | 6.53% |
| 2014 | 6.15% | 6.04% | 6.10% | 5.84% | 5.63% | 5.71% | 6.08% | 6.44% | 6.25% | 5.95% | 5.75% | 6.05% | 5.99% |
| 2015 | 5.54% | 5.46% | 5.95% | 5.94% | 5.47% | 5.79% | 5.92% | 5.84% | 5.51% | 5.53% | 5.56% | 5.44% | 5.66% |
| 2016 | 5.52% | 5.07% | 5.33% | 5.27% | 4.97% | 4.91% | 5.40% | 5.10% | 5.11% | 5.20% | 5.33% | 5.45% | 5.22% |
| 2017 | 5.00% | 4.80% | 5.19% | 5.00% | 4.96% | 5.00% | 5.16% | 4.96% | 4.77% | 5.04% | 4.98% | 5.23% | 5.01% |
| 2018 | 4.67% | 4.69% | 5.13% | 4.77% | 4.65% | 9.10% | 4.62% | 4.62% | 4.38% | 4.65% | 4.63% | 4.61% | 5.00% |
| 2019 | 4.57% | 4.47% | 4.78% | 4.85% | 4.39% | 4.50% | 4.65% | 5.07% | 4.89% | 5.26% | 5.26% | 5.41% | 4.83% |
| 2020 | 4.87% | 4.34% | 5.04% | 4.87% | 4.54% | 4.63% | 4.71% | 4.87% | 4.66% | 4.70% | 4.75% | 4.84% | 4.73% |
| 2021 | 4.38% | 4.50% | 4.53% | 4.54% | 4.39% | 4.21% | 4.36% | 4.51% | 4.20% | 4.15% | 4.14% | 4.25% |
- Average Monthly Day on Target Individuals 4+
Directors of Italia 1
Network's faces
In the past, Italia 1 had continuity announcers. As mentioned earlier, the network's main announcer was Gabriella Golia, who served for 20 years from 1982 to 2002. Other continuity announcers for Italia 1 included Veronica Ghinzani from 1982 to 1984, Manuela Blanchard Beillard in the early 1980s, Fiorella Pierobon from 1982 to 1984, and Licia Colò from 1982 to 1985. In 2002, Italia 1 removed continuity announcers from the network altogether.The voice of Italia 1's promos for many years was Fabrizio Casadio, who announced them from 9 January 1984 to 5 October 1997. Since 1 January 2009, promotions are announced by Raffaele Farina.