It's All About U


"It's All About U" is a song by SWV, released on October 29, 1996, as the third single from their second album, New Beginning. The song was written by Allen "Allstar" Gordon, Andrea Martin, and Anthony Burroughs, and it was produced by Gordon.

Critical reception

A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."

Music video

The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida, and was directed by Kevin Bray.

Track listings

US single
  1. It's All About U
  2. It's All About U
  3. It's All About U
UK CD 1
  1. It's All About U
  2. It's All About U
  3. It's All About U
  4. Anything
UK CD 2
  1. It's All About U
  2. Use Your Heart
  3. Use Your Heart
  4. You're the One
UK Cassette
  1. It's All About U
  2. You're the One
Europe CD
  1. It's All About U
  2. It's All About U
  3. It's All About U
  4. It's All About U